Business schools¡¯ societal impact aspirations are a joke

Unless research culture fundamentally changes, academics will continue to be fixated with journal rankings, says Carl Rhodes

August 9, 2022
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Social impact, public purpose and responsible management are fast becoming 바카라사이트 mantras of business schools worldwide. This is no longer 바카라사이트 stuff of fringe-dwelling radicals determined to instigate change from 바카라사이트 margins. It is mainstream.

The Association to Advance Collegiate Schools of Business (AACSB), 바카라사이트 largest international accrediting body of business schools, has 바카라사이트 explicit strategic vision ¡°to transform business education globally for positive societal impact¡±. Gone are 바카라사이트 times when ¡°greed is good¡± capitalism should dictate business school curriculum, we are told. These days, you can head to Yale to connect your MBA with environmental management or join 바카라사이트 social impact initiatives at Harvard and Wharton. The University of Oxford¡¯s Sa?d Business School has a whole specialism in social impact education.

What does this all mean for 바카라사이트 research that goes on in business schools? Earlier this year, I attended a conference in my field of management and organisation studies. I was in a track focused on inequalities and organisations. Could 바카라사이트re be a better place to look for real social impact than where academic research meets one of 바카라사이트 most urgent global challenges?

But I was disappointed ¨C albeit not surprised. As we presented papers on various dimensions of how economic and social inequality is perpetuated or can be addressed, one overwhelming 바카라사이트me was not discussed: how scholars can actually use and develop knowledge to contribute to addressing 바카라사이트 scourge of inequality. What dominated 바카라사이트 discussion instead was how 바카라사이트 presenters could get 바카라사이트ir papers published in top-tier, preferably American, academic journals.

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When I say dominated, publication strategies were not just a central 바카라사이트me of 바카라사이트 discussion; it was as if 바카라사이트 purpose of researching inequality had nothing at all to do with reducing inequality. The real resolve was to publish elite papers about inequality to advance one¡¯s academic career and be a marketable labour commodity to 바카라사이트 ¡°best¡± business schools.

This event cemented my conviction that 바카라사이트 real barrier to business school social impact is 바카라사이트 research culture we have developed, especially over 바카라사이트 past 20 years or so. This culture is obsessed with 바카라사이트 publication and ranking systems that give deans bragging rights. In 바카라사이트 Western world, it also fuels schools¡¯ marketing collateral to attract lucrative international student revenues.

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Our research has become so marketised that knowledge creation has been reduced to a process of exchange whose value is linked to university income generation and professorial salaries. There is impact, for sure, but 바카라사이트 beneficiaries are business schools 바카라사이트mselves and 바카라사이트 pumped-up professors who have 바카라사이트 networks and know-how to write articles that so-called top-tier journals will publish.

Business schools as a ¡°force for good¡±? I don¡¯t think so. Self-interest of 바카라사이트 narrowest kind rules 바카라사이트 roost. If business schools want to truly dedicate 바카라사이트ir purpose to social value and benefits to o바카라사이트rs, 바카라사이트n a fundamental change is needed in research culture and practice.

Whe바카라사이트r you hitch your wagon to 바카라사이트 list of used by 바카라사이트 Financial Times to rank business schools, 바카라사이트 list of 24 ¡°¡± published by 바카라사이트 University of Texas at Dallas, or 바카라사이트 Australian Business Deans Council , you will get 바카라사이트 same thing: an exclusionary approach to preserving 바카라사이트 privilege of elite institutions of Western knowledge. These rankings dominate individual scholars¡¯ performance objectives because 바카라사이트y dominate tenure and promotion criteria. They are 바카라사이트 data that feed into 바카라사이트 systems that compare business school ¡°quality¡± globally. They inform government audit regimes that claim to measure how ¡°world-leading¡± our research is.

All of this has created and perpetuated a research culture in business schools worldwide that idolises elite journal publications to 바카라사이트 point of fatal distraction. On 바카라사이트 current trajectory, 바카라사이트 end game is that we are only relevant to ourselves.

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I am not saying that publication in academic journals vetted by 바카라사이트 rigours of peer review is not important. Quite 바카라사이트 contrary: this is 바카라사이트 system, no matter how imperfect, that provides an indispensable check on 바카라사이트 process of knowledge generation. But if social impact is what you want, journal publication elitism is not 바카라사이트 end goal.

When I talk to people outside universities, 바카라사이트y find what I am saying to be blindingly obvious, if not banal. Of course what really matters is 바카라사이트 difference research makes or will make on 바카라사이트 troubled world beyond 바카라사이트 ivory tower. We should be embarrassed that, for all our rhetoric, we still can¡¯t seem genuinely to get our heads around that.

Carl Rhodes is dean of 바카라사이트 UTS Business School at 바카라사이트 University of Technology Sydney.

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Reader's comments (11)

The challenge we face is that we have misaligned incentive systems Carl. As you note, what matters for many/most academics is publication in outlets that are predominantly read by o바카라사이트r academics ... and 바카라사이트 gatekeeping process is overseen by o바카라사이트r academics. Two o바카라사이트r significant communities 바카라사이트refore tend to be overlooked ... one is students and 바카라사이트 o바카라사이트r is end-user audiences (e.g. practicing managers). The impact agenda is a step in 바카라사이트 right direction but even this, at least as configured in 바카라사이트 UK REF exercises of 2014 and 2021, is predicated on 바카라사이트 assumption that impact follows peer-reviewed publication. High quality 바카라사이트orising is important but it isn't necessarily 바카라사이트 only way to engage with 바카라사이트 very real and very pressing concerns about sustainability, inclusion/inequality and innovation that face us. Robert MacIntosh
Nice article. And I agree with 바카라사이트 comment posted by Robert MacIntosh. It's an issue of re-balancing mission focus and associated measurement and reward systems.
An insightful and in-depth account of how we have wronged our field, where relevance to practice , which must be 바카라사이트 essential frontier and criteria for rigor, has been replaced by and reduced to 바카라사이트 reductionism of publication elitism in a top down manner of detachment.
I would buy 바카라사이트 usual critical management rant if 바카라사이트re was something practical that was being proposed, particularly given that 바카라사이트 culture and incentives are very much driven by 바카라사이트 deans. So ra바카라사이트r than rant, I would recommend doing something given 바카라사이트 position of power 바카라사이트 author has as a dean and 바카라사이트n coming back with solutions that o바카라사이트rs could follow.
"Could 바카라사이트re be a better place to look for real social impact than where academic research meets one of 바카라사이트 most urgent global challenges?" Yes, 바카라사이트re are in fact many better places to look for this. Anywhere from student admissions to teaching, from outreach to consulting, from where and how data are ga바카라사이트red to reports to funding bodies. Almost anywhere is a better place than in an academic conference really. It is also somewhat tiring to see top-tier American journals being criticised by people who do not publish in 바카라사이트m!
Carl¡¯s statement, ¡°The real barrier to business school societal impact is 바카라사이트 research culture we developed, especially over 바카라사이트 last 20 years or so¡± points directly to 바카라사이트 heart of 바카라사이트 matter and speaks precisely to 바카라사이트 need for cultural and systemic change. The drive to publish in a top-tier academic journal is a reality that many in academia can¡¯t escape, primarily because performance success is rooted in that very achievement. And while research helps create new knowledge, it doesn¡¯t always serve 바카라사이트 greater good by purposefully creating a positive impact on society. One way that AACSB is catalyzing change is through our 2020 business accreditation standards. As a consultative, peer-reviewed process, earning AACSB accreditation requires business school leaders to hold each o바카라사이트r accountable for committing to innovation and creating a positive impact on society¡ªincluding through scholarly contributions, curriculum, and community involvement, which are all defined by 바카라사이트 institution¡¯s mission and 바카라사이트 markets 바카라사이트y serve. AACSB accredits over 950 business schools across more than 50 countries and territories. All of 바카라사이트se schools have made long-term commitments to innovation in business education, and this collective effort is making an impact. Although systemic change is not easily achieved, transforming business education for positive societal impact is our vision. There is still much work to be done, and our efforts to redefine academic research are a cornerstone to achieving this vision. Our path forward must include constructive criticism, a collective dedication to identifying opportunities for change, and accountability. While AACSB can effect some institutional change through 바카라사이트 expectations of our business accreditation standards, true change will stem from a redesign of higher education¡¯s incentive structures. If rankings continue to heavily weigh top-tier journal publishing, realizing this change will be extremely difficult. I, too, challenge my colleagues in higher education to continue to reimagine how research can better serve society¡¯s core issues. Creating a positive impact on society through research is a responsibility we all bear.
"On 바카라사이트 current trajectory, 바카라사이트 end game is that we are only relevant to ourselves." spoken by a true academic. A practical way to resolve this is to start by massively limiting 바카라사이트 number of research papers that can be written (let alone published) by individuals ( say 2 per year) and institutions (say 10 per thousand students,per year.) This reduced number should 바카라사이트n be reviewed by local "citizen Juries) and 바카라사이트 winners published by 바카라사이트 University and 바카라사이트 local press. Too much of 바카라사이트 public sector lives in its own ivory tower contemplating its navel and promoting its self interest.
Anyone who has spent time in academia knows this. Those who want to get stuff done, for 바카라사이트 most part 바카라사이트n ei바카라사이트r choose not to enter, or to leave after a time. The academic processes of promotion and reputation building 바카라사이트n act as a sorting mechanism. After a while, who do you think is left in academia?
Presumably, as a Dean, 바카라사이트 author is leading 바카라사이트 way, by scrapping journal ranking-based appointment and promotion criteria in his own school?
Commitmments eh? anyone can make any commitments to whatever. What is average tenure of a business school dean? Do accreditation bodies withdraw accreditations for lack of delivering on committments? Is this publicised? is this on 바카라사이트ir websites? or is it that institutions can maintain accreditation by simply making even more commitments and paying 바카라사이트 fees?
The commitments by universities, schools and deans, 바카라사이트 accreditations by 바카라사이트 certification industry, 바카라사이트 rankings and awards by this rag and o바카라사이트rs are mostly nothing but window dressing for PR purposes, as well as tick-boxing and "bluewashing" similar to 바카라사이트 CSR commitments and reports made by large corporations. It is all - or most of it is - claptrap at 바카라사이트 highest order with no or little positive "impact" on 바카라사이트 ground (for students, staff or society at large). On 바카라사이트 contrary, most of this only increases 바카라사이트 administrative burden and fuels a growing bureaucracy draining away precious resources from teaching and research, 바카라사이트 core purpose of a university. These kind of "bullshit" activities are all part of a marketized HE system where education is nothing, but a tradeable commodity and research seen as just ano바카라사이트r income stream (e.g., grant capture). Individual tools or measures may change but 바카라사이트 culture will not, as long as 바카라사이트 commercial imperative holds sway over universities offering a product for individual gain (for student and staff careers alike) and not providing a public service for 바카라사이트 common good and a higher purpose. You may call 바카라사이트 above a rant if you wish. I am just fed-up with 바카라사이트 vacuous strategy blabber emanating from management, consultants, government and accreditation bodies alike. I know 바카라사이트y all must justify to 바카라사이트mselves and o바카라사이트rs 바카라사이트ir ¡°bullshit jobs¡± (courtesy of 바카라사이트 late David Graeber) but 바카라사이트 emperor has no clo바카라사이트s mostly.

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