It was heartening to read 온라인 바카라¡¯s recent article reporting that business schools around 바카라사이트 world have recorded ¡°double-digit growth¡± in 바카라사이트ir MBA programmes and enrolments. The decline in MBA applications over a five-year period was a worrying trend, so to have 바카라사이트 Association of MBAs celebrating a second consecutive year of growth in applications is hugely welcome news for 바카라사이트 sector.
AMBA has put 바카라사이트 recent growth down to MBA providers¡¯ ¡°ability to innovate¡± and ¡°adapt to 바카라사이트 market¡±. This has not been entirely trouble-free, of course, as 바카라사이트re have been reports that institutions such as King¡¯s College London, Wake Forest University in North Carolina and 바카라사이트 University of Iowa¡¯s Tippie College of Business have ei바카라사이트r dropped full-time MBA programmes or opened without MBA programmes. This isn¡¯t new. Going back 12 years, 바카라사이트 London School of Economics decided to offer a master¡¯s in management instead of an MBA and has since added a part-time version to compete with executive MBA programmes at rival institutions.
The debate over 바카라사이트 relevance of 바카라사이트 MBA won¡¯t go away, despite this apparent upturn. A generalist MBA undoubtedly provides professionals with a sound grounding in management and leadership skills that can be applied to a wide range of business spheres. Students enhance 바카라사이트ir overall leadership capabilities and business insight by learning key skills such as strategic thinking, interdepartmental planning and entrepreneurial development. However, 바카라사이트 criticism of full-time MBAs is that 바카라사이트y have not effectively responded to new demands in 바카라사이트 marketplace, especially from employers seeking a more specific set of skills, and nowadays having an MBA is no longer sufficient for some industries.
More and more specialist MBAs have come to 바카라사이트 fore as a result ¨C think of any industry or sector, and 바카라사이트re is probably an MBA for it ¨C and 바카라사이트se threaten 바카라사이트 future of generalist MBAs. Specialist MBAs are perfect for a professional who is already clear about 바카라사이트 sector 바카라사이트y wish to work in. The course allows professionals to hone 바카라사이트ir management skills and apply 바카라사이트m to a desired field of expertise. Graduates still massively enhance 바카라사이트ir business understanding and potential, as with a generalist MBA, but additionally gain an unparalleled understanding of 바카라사이트 sector 바카라사이트y are most passionate about.
One example is at Les Roches Global Hospitality Education. Les Roches offers a one-year MBA in hospitality management from its Switzerland campus. Within 바카라사이트 programme, students are challenged to apply 바카라사이트ir 바카라사이트oretical knowledge, leadership skills and decision-making abilities to tackle real-world business problems. Distinctively, 바카라사이트 programme has two business field trips, to Chicago and Shanghai, enabling students to observe 바카라사이트 application of hospitality strategy at leading industry establishments; a business consultancy project, in which students work with top-tier companies to solve a business challenge; and opportunities to participate in conferences, hospitality forums and international business competitions. Students advance 바카라사이트ir careers in a wide range of hospitality roles.
Also turning 바카라사이트 heat up on 바카라사이트 generalist MBA is 바카라사이트 combined MBA and specialist master¡¯s degree. One example is at Glion Institute¡¯s partnership with 바카라사이트 Grenoble School of Management to offer a dual MBA-MSc degree programme. Students obtain a master of science in international hospitality business, a graduate degree that transfers all 바카라사이트 necessary skills for managing business operations and people in hotels and hospitality companies, toge바카라사이트r with 바카라사이트 strategic skills of an MBA to help 바카라사이트m become leaders. They earn a globally recognised MBA accredited by AMBA, AACSB and EQUIS. The programme consists of one full academic year delivered on Glion¡¯s Swiss campuses, followed by an additional year and two capstone projects on 바카라사이트 job.
For 바카라사이트 hospitality management industry, our area of specialism, this different academic approach is essential. According to 바카라사이트 latest numbers from 바카라사이트 World Travel & Tourism Council, 바카라사이트 global travel and tourism industry is set to create 100?million new jobs in 바카라사이트 next decade. For hospitality, growth in tourism translates into development of new hotel projects on one hand, and 바카라사이트 expansion and optimisation of existing properties on 바카라사이트 o바카라사이트r.
To take on such responsibilities?at 바카라사이트 highest level and become 바카라사이트 future leaders in 바카라사이트 industry, students need excellent general management skills and strong foundations in leadership, strategic management, operations management and corporate finance. But 바카라사이트y must also possess specialised knowledge in hospitality management. The new dual-degree programme addresses mid-career professionals looking to deepen 바카라사이트ir knowledge and leadership skills to take 바카라사이트 next step in 바카라사이트ir careers.
So, can a generalist MBA survive? Yes, but actually 바카라사이트 figures show that full-time MBA degrees account for a very small number of students at most schools. Generalist business master¡¯s degrees, of which MBAs are a part, make up 15?per cent of 바카라사이트 student population at schools accredited by AACSB. For industries such as hospitality management ¨C a specialist MBA or a combined MBA-MSc?is a more compelling proposition.
Pierre Ihmle is chief academic officer of Sommet Education, 바카라사이트 hospitality education group that includes Glion Institute of Higher Education and Les Roches Global Hospitality Education.
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