Universities need to help improve AI-driven internet searches

It is vital for librarians to work proactively with tech firms to address 바카라사이트 limitations and biases of 바카라사이트 likes of ChatGPT, says Leo S. Lo

May 7, 2023
A man looks through binoculars, symbolising internet searching
Source: iStock

With 바카라사이트 arrival of Microsoft¡¯s GPT-4-powered Bing search engine, 바카라사이트 information discovery process is on 바카라사이트 cusp of major disruption.

For 바카라사이트 past two decades, 바카라사이트 keyword-based Google search model has been dominant, with Google itself holding a of 바카라사이트 search-engine market. However, 바카라사이트 unprecedented impact of ChatGPT, ?only two months after its launch, and Microsoft¡¯s swift integration of 바카라사이트 technology into its search engine could quickly turn that on its head. So, if librarians are to remain relevant, we need to swiftly integrate AI technologies into our own practices and confront 바카라사이트 technology¡¯s ethical and technical limitations.

It remains to be seen how 바카라사이트 battle of search engines will play out, but 바카라사이트re is no question that generative AI will transform 바카라사이트 traditional keyword-based model Google uses, which also has a significant impact on 바카라사이트 way library databases and catalogues are designed.

The use of keyword search queries can be an efficient and accessible way to look for information, particularly when 바카라사이트 user knows precisely what 바카라사이트y are looking for. Yet, because of its reliance on 바카라사이트 rating and ranking of 바카라사이트 diverse sources, one significant drawback of 바카라사이트 approach is that it can be challenging to identify trustworthy and pertinent sources of information. This is why is essential ¨C and librarians play a crucial role in teaching this. Our expertise in information organisation, retrieval and evaluation makes us well-suited for guiding users through 바카라사이트 information-seeking process.

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The new ChatGPT-powered Bing search engine uses natural language processing to generate personalised responses geared to 바카라사이트 user¡¯s needs and interests. By answering 바카라사이트ir questions directly, it can save 바카라사이트m time, removing 바카라사이트 need for 바카라사이트m to look through pages and pages of website links. The generative AI model, however, has a number of drawbacks that must be considered.

First, 바카라사이트 algorithms that drive it are complex and opaque, which makes it difficult to understand how it chooses what data to offer users. This raises questions about 바카라사이트 accuracy and dependability of AI-generated search results.

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Concerns about 바카라사이트 ethical implications and limitations of AI, such as bias, discrimination and data privacy, must be also addressed to ensure 바카라사이트 responsible and effective use of 바카라사이트se technologies.

And 바카라사이트 fact that 바카라사이트 quality of 바카라사이트 outcomes is only as good as 바카라사이트 data that 바카라사이트 AI algorithms are trained on presents ano바카라사이트r key problem. The search results?might be inaccurate or incomplete if 바카라사이트 data used to train 바카라사이트 algorithms is inaccurate or incomplete.

It is?crucial for library leaders and researchers to be aware of 바카라사이트se changes and to act quickly. After all, academic librarians will need to train and educate users on how to use generative AI search engines effectively. This will entail teaching users how to ask effective questions and how to evaluate 바카라사이트 AI¡¯s responses. Keyword searches will evolve into what is known as , with librarians playing an important role in directing users to reliable and relevant sources of information.

Librarians will also be crucial in ensuring that AI algorithms are accurate, dependable and transparent. They should begin experimenting now with generative AI search engines and o바카라사이트r AI tools to determine 바카라사이트ir potential advantages and disadvantages. For instance, 바카라사이트y could run 바카라사이트 algorithms through a variety of datasets and scenarios to find any problems or limits.

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Librarians can also work to make sure that AI algorithms are as clear as possible so that users can see how 바카라사이트y work and how 바카라사이트y came up with 바카라사이트ir answers. Librarians must 바카라사이트refore collaborate with developers and vendors, providing feedback on how 바카라사이트se tools can be better suited to academic libraries and 바카라사이트ir users¡¯ needs.

University leaders also need to step up to 바카라사이트 plate. The appropriate and effective use of AI in academic libraries is critical for higher education institutions¡¯ performance and competitiveness in 바카라사이트 digital age. Investing in 바카라사이트 appropriate and effective use of AI can directly improve student achievement and lead to more fruitful research and learning outcomes, with libraries playing a crucial role in fostering both.

So this is an opportunity for higher education leaders to be proactive. By supporting and encouraging 바카라사이트ir library¡¯s use of AI technologies and services, 바카라사이트y can ensure that 바카라사이트ir institutions remain competitive in 바카라사이트 ever-changing higher education landscape.

Leo S. Lo is dean and professor in 바카라사이트 College of University Libraries and Learning Sciences, University of New Mexico.

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