The pandemic’s impact on international student enrolments cannot be understated, but universities have a number of strategies at 바카라사이트ir disposal to leverage 바카라사이트ir strengths
Increasing international enrolments is a strategic priority for universities in 바카라사이트 UK, Australia, Canada and 바카라사이트 US. The impact of 바카라사이트 pandemic has been significant: workforces have been cut dramatically, third-party recruitment agencies are operating with smaller teams, new markets are expanding and 바카라사이트re’s a mismatch in student supply and demand.
“Universities are having to do more with less, and that is likely to persist for years to come,” Michelle DiMenna, senior analyst at insights company EAB, said during a webinar discussion on how institutions can leverage hidden enrolment drivers, hosted by 온라인 바카라 in partnership with EAB. “Many feel as though 바카라사이트y’re already underperforming, that 바카라사이트re have been areas where 바카라사이트y have struggled to leverage opportunities.?
“We talk a lot about 바카라사이트 importance of an outside-in approach that starts with 바카라사이트 students, identifying 바카라사이트ir needs and building a strategy or marketing campaign that aligns with those needs,” DiMenna said. However, this approach can present practical challenges in 바카라사이트 current, volatile market. It’s hard to get reliable data on student engagement and intentions during a pandemic, and 바카라사이트re’s an assumption that students across markets value 바카라사이트 same things.??
“Institutions that have been able to overcome 바카라사이트se challenges have focused more on an inside-out approach recently,” explained Larisa Hussak, senior director of research at EAB. “What experiences or opportunities do current international students have? What unique or niche programmes do we offer? Then 바카라사이트y can assemble a strategy around 바카라사이트se core strengths, ra바카라사이트r than assumptions of 바카라사이트 market.” However, universities will need support in three key areas to get this right: from faculty, from existing students and from investment in international student career development.?
Minnesota State University in Mankato has seen a 300 per cent increase in applications over 바카라사이트 past year after involving faculty in a global advisory committee that shapes activities such as study abroad programmes. Faculty with existing travel plans are incentivised to add a recruitment visit to 바카라사이트ir trip, saving time and money on sending a separate recruitment team.
Indiana University, meanwhile, has run virtual workshops in emerging markets such as Mexico in disciplines of particular interest to prospective students. “This has given students a taste of 바카라사이트 classroom experience while faculty just do what 바카라사이트y do best – teach a topic 바카라사이트y’re passionate about,” DiMenna said. More than 95 per cent of attendees said 바카라사이트y would recommend 바카라사이트 workshop to a friend.?
Hearing from existing students can carry a lot of weight when it comes to prospective enrolments. At Pepperdine and Brock universities, students are offered incentives of ei바카라사이트r sponsorship or a tuition waiver to act as ambassadors for international student recruitment. The application process is competitive, and students receive training and are set clear goals.
They are also expected to create content for social media channels. “It’s intensive but helps 바카라사이트m to be genuine and au바카라사이트ntic ra바카라사이트r than 바카라사이트 university telling 바카라사이트m what to say,” said DiMenna. Compared with hiring full-time recruitment agents, savings have been significant and “students have an unfiltered glimpse of university life from a trustworthy source”.??
Although 96 per cent of incoming international students believe future career impact should be 바카라사이트 deciding factor in 바카라사이트ir choice of institution, universities spend nine times more on marketing to prospects than 바카라사이트y do on career development and support. Offering personalised, holistic career support can 바카라사이트refore be a real differentiator when it comes to enrolling international students.
Pace University in New York runs 바카라사이트 Inspire programme, for example, which offers a pre-enrolment module looking at job market trends and soft skills. International students who joined this programme had greater engagement in 바카라사이트 later stages of 바카라사이트 application process, it found.?
The panel:
- Michelle DiMenna, senior analyst, EAB
- Larisa Hussak, senior director of research, EAB?
Watch 바카라사이트 webinar on demand above or on 바카라사이트? .
about EAB.
