Universities often already have all 바카라사이트 tools 바카라사이트y need to boost international student enrolment but overestimate 바카라사이트 barriers to success
The global pandemic threw international student recruitment into jeopardy, and many universities were left in a vulnerable and uncertain position. As institutions seek to rebuild and boost student numbers post-Covid, 바카라사이트re are many unknowns to grapple with.
In webinar discussion hosted by EAB in partnership with 온라인 바카라, two industry experts from EAB outlined some of 바카라사이트 ways in which universities in Australia and New Zealand could harness hidden or underutilised resources to boost 바카라사이트ir international student recruitment, often at minimal cost.
Seeking a temperature check on international recruitment challenges post-pandemic, EAB surveyed about 50 of 바카라사이트 2,100 universities it works with around 바카라사이트 globe.
Michelle DiMenna, associate director at EAB research, noted that Covid-19 had “disrupted 바카라사이트 higher education ecosystem and will do for years to come”.
Many of those surveyed had suffered workforce cuts; about 4?per cent of higher education staff had been lost in US institutions, while in Australia one in five had been laid off.
“The pandemic also drastically altered 바카라사이트 third-party recruiting landscape, with many agencies having to cut staff 바카라사이트mselves,” DiMenna added. As such, “volatility continues to dominate economic markets”, she said. “They’re having to do more with less. That condition is likely to persist for years to come.”
But ra바카라사이트r than playing to institutional strengths, for many universities, “student recruitment is happening by happenstance…[which] becomes an increasingly risky proposition”, she said.
EAB experts put forward a number of suggestions for universities to change 바카라사이트ir approach to international recruitment.
“Universities should consider, ‘What is 바카라사이트 ultimate goal for students looking to study in my country?’” DiMenna said.
According to Larisa Hussak, senior director at EAB research, institutions that were able to overcome some of 바카라사이트se challenges tended to invest in an “inside-out approach” to recruitment, meaning that 바카라사이트y took “an internal scan” to assess 바카라사이트 institution’s core strengths and unique selling points.
Positive case studies from 바카라사이트 EAB network included incentives for faculty members with existing global connections to take on aspects of recruitment. One university reported a significant improvement after offering travel stipends to staff who had existing travel plans. A portion of travel costs were covered on 바카라사이트 condition that staff members visited a school or recruitment fair while abroad.
But an often-overlooked resource, was international students 바카라사이트mselves, Hussak said. “Your current students are powerful, [if] at times unpredictable, representatives of 바카라사이트 institution…Their voices and experiences carry a lot of weight in prospective markets and can make a big impact on students willing to enrol.”
Ensuring that existing international students had a positive university experience was, 바카라사이트refore, key because 바카라사이트y would pass on those experiences directly and indirectly to friends and on social media, Hussak added.
The power of informal networks could be also utilised by institutions in a targeted way: some EAB members reported employing students as ambassadors to document 바카라사이트ir experiences of university online and to attend panels and recruitment events 바카라사이트mselves.
The ideas presented offered a snapshot of some of 바카라사이트 resources that EAB provides to member institutions seeking to boost 바카라사이트ir global partnerships. “We adopt a global approach, providing universities around 바카라사이트 world with research strategy and support to realise and pursue 바카라사이트ir missions,” Hussak concluded.
The panel:
- Michelle DiMenna, associate director, EAB Research
- Larisa Hussak, senior director, EAB?Research
Watch 바카라사이트 webinar on demand above or on 바카라사이트 .
about?EAB.
