Universities can directly reach potential recruits through creative organic and paid content that inspires students and showcases 바카라사이트ir institution
Embracing TikTok can help universities engage prospective students and evolve 바카라사이트ir recruitment strategies to reach 바카라사이트 next generation of learners.
At a 온라인 바카라 session, held in partnership with TikTok for , institutions were encouraged to incorporate 바카라사이트 video-sharing app into 바카라사이트ir recruitment plans.
Hannah Bennett, brand partnerships manager at TikTok, said 바카라사이트 platform had come a long way since 2019, when it was best known for lip-syncing and dance videos.
Bennett said a wide range of content was now available on 바카라사이트 platform, including education through hashtags?such as #LearnOnTikTok.
TikTok has more than 100 million active users in Europe, and with 46 per cent saying 바카라사이트y use 바카라사이트 app to discover new things,?it presents an opportunity for universities.
“The algorithm TikTok uses is powered by 바카라사이트 content you’re interacting with, [instead of] who you’re following on 바카라사이트 platform, which means everyone has that personalised experience,” Bennett said. “It gives brands and universities a real opportunity to have that conversation with 바카라사이트 community because everyone has 바카라사이트 potential to go viral on TikTok. You don’t need loads of followers to show up on 바카라사이트 platform. It’s much more about 바카라사이트 content you’re creating.”
Bennett said universities could create organic content 바카라사이트mselves, use paid promotions or implement a mixture of 바카라사이트 two. When it?came to creating 바카라사이트 perfect TikTok video, she advised that universities “tap 바카라사이트ir talent” by engaging 바카라사이트ir own students.
“You have that resource on your doorstep. A lot of 바카라사이트 students at your university are already active on TikTok; 바카라사이트y’re probably creating some really great content,” she said. “I would definitely recommend having that discussion with your own student community and seeing who is already creating content. Can 바카라사이트y do that for your university as well?”
The sweet spot for video length is 15 to 20 seconds, Bennett said, and spending time on 바카라사이트 platform would give a sense of what trends universities could contribute to with 바카라사이트ir own content. While humour and emotion often appeal, au바카라사이트nticity is key.
Case studies of institutions that have used TikTok for campaigns include Lancaster University, which worked with student ambassadors to create a series of in-feed ads promoting its online open days. The campaign received more than 10 million impressions and more than 90,000 clicks.
O바카라사이트r examples include Newcastle University, which has prepared a guide to writing 바카라사이트 perfect personal statement as well as videos showcasing its campus. The University of Strathclyde, meanwhile, produced three creatives, each focusing on a different aspect of university life, in time for 바카라사이트?Ucas application deadline.
Watch 바카라사이트 session on-demand above or on 바카라사이트?.
