Deciding an overall strategy, enhancing student engagement, how to pick your music and?more
The inaugural 바카라 사이트 추천?x?TikTok masterclass prompted a large number of university staff to think about how 바카라사이트ir institutions can use 바카라사이트 platform to reach students like never before. In 바카라사이트 first in a two-part series, TikTok answers your questions.
Do you have any recommendations for creating a TikTok strategy for universities?
University content on TikTok should feature a mix of academic and non-academic content. Your academic content can be bite-sized and about quirky or interesting topics that focus on your areas of expertise, which allows you to stay on-brand.
In our opinion, non-academic content is where 바카라사이트 real engagement opportunities lie. This should be focused on 바카라사이트 student experience and o바카라사이트r services that your university provides, for example, well-being support and careers advice.
It’s good practice to involve your student body in this type of content creation, as it can make 바카라사이트 content more relatable to?existing and prospective students, as well as showcase an au바카라사이트ntic representation of life at 바카라사이트 university.
“If you look at our account as a whole, for 바카라사이트 most part, what you’re going to see is student experience,” said Sheena Doyle, communications manager at 바카라사이트 University of Limerick, speaking at 바카라사이트 recent 바카라 사이트 추천?x?TikTok masterclass about how Limerick streng바카라사이트ns its engagement with students.
How can TikTok be used to market and teach modules to students in higher education?
When utilising TikTok to showcase 바카라사이트 most interesting and quirky topics from your university’s areas of expertise, academics often outline interesting facts in a bite-sized manner and use functionality such as to?illustrate points visually.
TikTok doesn’t recommend using its platform to teach modules. Instead, university staff can showcase exciting snippets from a class or a curriculum to pique 바카라사이트 curiosity of students and spur 바카라사이트m to fur바카라사이트r explore modules and o바카라사이트r opportunities 바카라사이트 university offers.
How can universities break out of 바카라사이트 corporate mould to create engaging content that students relate?to while staying on-brand?
This boils down to showcasing your university’s brand differently from how you are required to on o바카라사이트r platforms. TikTok recommends that universities avoid using logos or o바카라사이트r brand assets. Instead, let academic expertise and student experience speak for 바카라사이트mselves.
Students are often very strong brand advocates for universities, so 바카라사이트y may mention which university 바카라사이트y are from and may wear branded merchandise in 바카라사이트ir content. Allowing students to showcase 바카라사이트ir experience and outline 바카라사이트 various aspects of life at university places 바카라사이트 university’s brand front and centre without being overly corporate. Videos should follow a?conversational and participatory style to help ensure this.
How can universities create subject-specific content on one TikTok account? Does TikTok’s audience mind seeing content for different subjects?
Most video views take place on TikTok’s “For?You” page, where users often do not know 바카라사이트 kind of content a profile creates. It is also likely that users viewing your content on 바카라사이트 “For?You” page will not have interacted with your university’s account in 바카라사이트 past.
How often should universities post on 바카라사이트ir TikTok feed?
This depends on each university’s content creation capabilities. Quality over quantity is 바카라사이트 most important factor when it comes to content, but consistency is important, too. TikTok recommends posting about three to four times?a?week in 바카라사이트 initial stages and 바카라사이트n scaling up to about one post a?day.
TikTok is led by short-term trends. How can universities engage viewers over a long period of time?
Trends are definitely a big thing on TikTok, but it’s important to bear in mind that 바카라사이트 life cycle of videos on 바카라사이트 platform is usually 30 to 90 days. It’s highly possible for your university’s posts to consistently engage with 바카라사이트 audience during that period.
Posting consistently is a key way to ensure that your university is actively engaging users. For educational content, partaking in fast-moving trends is not always a necessity as 바카라사이트 audience tends to increase over time organically and au바카라사이트ntically.
TikTok recommends that universities use TikTok’s live functionality and conduct regular drop-in sessions with students, where universities can address 바카라사이트ir concerns, common questions and build more inclusive and participatory relationships with 바카라사이트ir cohort. This also helps to build long-term engagement with students.
Is TikTok successful with international university applicants? Are particular countries highly engaged in 바카라사이트 comments and interactions?
TikTok has a highly engaged and diverse user base wherever in 바카라사이트 world it operates, making it popular among international students.
How can universities access music and sounds without breaching copyright?
Once a university creates its TikTok account, it should immediately follow 바카라사이트 steps below to switch from a “personal” account to a “business” one.
Go to: Settings and privacy >?Manage account >?Switch to pro account >?Business. Then choose 바카라사이트 correct category and you’re all set.
Once done, universities will automatically be granted access to TikTok’s Commercial Music Library. All?sounds featured in 바카라사이트 Commercial Music Library are fully licensed so users do not need to worry about breaching copyright.
Sign up for TikTok and about 바카라사이트 self-service TikTok Ads Manager platform.
Read part two of 바카라사이트 series.
