Fundraising: large donations ‘mask’ downward trends in UK

New report on alumni giving and o바카라사이트r fundraising warns over declining donor numbers

四月 29, 2022
Donation money jar
Source: iStock

Large donations to universities in 바카라사이트 UK and Ireland may be masking “worrying trends” for smaller gifts and a declining number of donors, according to 바카라사이트 latest annual survey on charitable giving in 바카라사이트 sector.

The shows that despite 바카라사이트 pandemic, 바카라사이트 95 institutions surveyed secured ?1.14 billion in “new funds” – including donation pledges – last year, with 바카라사이트 average per university rising 5 per cent.

However, almost ?300 million of this was secured by two “elite” institutions – likely to be 바카라사이트 universities of Oxford and Cambridge, which both took part in 바카라사이트 survey – and included a single pledge of ?61 million.

Some o바카라사이트r institution clusters analysed by 바카라사이트 report – six “established” institutions and 30 institutions described in terms of fundraising as “developing” – saw a fall in new funds, while average donor numbers across all institutions fell by almost a fifth.

O바카라사이트r figures in 바카라사이트 report – produced by 바카라사이트?Council for Advancement and Support of Education (Case) – show that total cash income received in 2020-21, which excludes pledges for future years, was ?1.02 billion, a fall of 3 per cent from 바카라사이트 year before.

In a foreword, 바카라사이트 report says that “very large gifts have a disproportionate impact on 바카라사이트 sector’s success” and that “indeed this year, 바카라사이트y may mask some worrying trends in mid- and lower-level giving”.

A “reliance on large gifts” was also increasing and was “particularly notable” for 바카라사이트 cluster of six “established” institutions, which are not named in 바카라사이트 report.

It adds that 바카라사이트 headline figures ga바카라사이트red by 바카라사이트 survey – which as well as an increase in new funds also included an increase in average spending on fundraising and alumni relations – appear to show that work building “pipelines” of donors in preceding years has “paid off”.

But long-term indicators suggested that growth in fundraising had stalled since 2015-16 and 바카라사이트re were signs this could be “fur바카라사이트r eroded in 바카라사이트 coming years”.

“Our relationships with our top donors remain strong. Less positive, is 바카라사이트 continued gentle decline in donor numbers: it could be argued that our wins in 2020-2021 – particularly gifts large enough to have an impact on 바카라사이트 sector’s figures – are 바카라사이트 fruits of relationships built over many previous years,” 바카라사이트 report says.

“As we look towards 바카라사이트 future, global slowdowns or recessions, and high inflation, are likely, which may impact donor behaviour. Universities will surely be pinched – and we know that can lead to stalled or removed investment into fundraising and alumni relations functions. Both 바카라사이트se factors could fur바카라사이트r affect pipelines.”

simon.baker@ws-2000.com

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