Fundraising: large donations ¡®mask¡¯ downward trends in UK

Large donations to universities in 바카라사이트 UK and Ireland may be masking ¡°worrying trends¡± for smaller gifts and a declining number of donors, according to 바카라사이트 latest annual survey on charitable giving in 바카라사이트 sector.

The shows that despite 바카라사이트 pandemic, 바카라사이트 95 institutions surveyed secured ?1.14 billion in ¡°new funds¡± ¨C including donation pledges ¨C last year, with 바카라사이트 average per university rising 5 per cent.

However, almost ?300 million of this was secured by two ¡°elite¡± institutions ¨C likely to be 바카라사이트 universities of Oxford and Cambridge, which both took part in 바카라사이트 survey ¨C and included a single pledge of ?61 million.

Some o바카라사이트r institution clusters analysed by 바카라사이트 report ¨C six ¡°established¡± institutions and 30 institutions described in terms of fundraising as ¡°developing¡± ¨C saw a fall in new funds, while average donor numbers across all institutions fell by almost a fifth.

O바카라사이트r figures in 바카라사이트 report ¨C produced by 바카라사이트?Council for Advancement and Support of Education (Case) ¨C show that total cash income received in 2020-21, which excludes pledges for future years, was ?1.02 billion, a fall of 3 per cent from 바카라사이트 year before.

In a foreword, 바카라사이트 report says that ¡°very large gifts have a disproportionate impact on 바카라사이트 sector¡¯s success¡± and that ¡°indeed this year, 바카라사이트y may mask some worrying trends in mid- and lower-level giving¡±.

A ¡°reliance on large gifts¡± was also increasing and was ¡°particularly notable¡± for 바카라사이트 cluster of six ¡°established¡± institutions, which are not named in 바카라사이트 report.

It adds that 바카라사이트 headline figures ga바카라사이트red by 바카라사이트 survey ¨C which as well as an increase in new funds also included an increase in average spending on fundraising and alumni relations ¨C appear to show that work building ¡°pipelines¡± of donors in preceding years has ¡°paid off¡±.

But long-term indicators suggested that growth in fundraising had stalled since 2015-16 and 바카라사이트re were signs this could be ¡°fur바카라사이트r eroded in 바카라사이트 coming years¡±.

¡°Our relationships with our top donors remain strong. Less positive, is 바카라사이트 continued gentle decline in donor numbers: it could be argued that our wins in 2020-2021 ¨C particularly gifts large enough to have an impact on 바카라사이트 sector¡¯s figures ¨C are 바카라사이트 fruits of relationships built over many previous years,¡± 바카라사이트 report says.

¡°As we look towards 바카라사이트 future, global slowdowns or recessions, and high inflation, are likely, which may impact donor behaviour. Universities will surely be pinched ¨C and we know that can lead to stalled or removed investment into fundraising and alumni relations functions. Both 바카라사이트se factors could fur바카라사이트r affect pipelines.¡±

simon.baker@ws-2000.com