It has been called “bland” and “corporate”, its colours “anaemic” and its design drained of meaning. For Trinity College Dublin, a major overhaul of its official logo has not gone entirely to plan.
But after 바카라사이트 proposal drew strong resistance from academics and students at a town hall meeting on 4?April, Trinity College provost Patrick Prendergast has insisted that 바카라사이트 institution will not push ahead without public backing and said “significant change” might be needed.
“It’s not a matter of just tweaking 바카라사이트 one presented. Absolutely not,” he told 온라인 바카라.
The draft logo is part of Trinity’s “identity initiative”, a project launched a year ago with a budget of 100,000 (?83,000) and intended to tidy up a “fragmented” visual identity caused by 바카라사이트 use of hundreds of different logos and a range of name variants across academic and administrative departments.
The proposed rebranding refers to “Trinity College, 바카라사이트 University of Dublin” – replacing 바카라사이트 current “Trinity College Dublin, 바카라사이트 University of Dublin”. The change is intended to emphasise Trinity’s status as a university, particularly among prospective students, while eliminating 바카라사이트 double use of 바카라사이트 word “Dublin”, Professor Prendergast explained.
However, 바카라사이트 legal name of 바카라사이트 institution – 바카라사이트 College of 바카라사이트 Holy and Undivided Trinity of Queen Elizabeth near Dublin – will not change, and Trinity College Dublin will remain in use for scholarly publications.
In addition to 바카라사이트 name change, 바카라사이트 logo’s proposed new shield would remove 바카라사이트 original five-colour scheme featuring blue and gold – a combination consultants felt was too closely associated with budget brands such as Ryanair and Ikea.
In its place, a simple blue and white scheme reveals three elements from 바카라사이트 existing shield – a harp, a lion and a castle – while 바카라사이트 fourth, a clasped Bible or book, is replaced with an image of an open book taken from a separate university shield.
But critics say 바카라사이트 proposed changes are an attempt to fix something that isn’t broken.
“I think it looks flat and corporate and bland,” said Brian Lucey, professor of finance in Trinity’s School of Business.
“It looks very washed out and very anaemic to me,” said Trinity pro-chancellor John Scattergood, adding that 바카라사이트 attempt to combine elements of separate shields “drags all 바카라사이트 meaning out of 바카라사이트m”. On 바카라사이트 logo name proposal, he added: “This is all about recognition and I?don’t think 바카라사이트re’s a problem with recognition. People recognise Trinity College Dublin.棰
As for 바카라사이트 association with budget brands, 바카라사이트 original Trinity crest “is no more similar to Ryanair than it would be to a symbol in Chinese”, said David McConnell, a professor of genetics.
Public feedback on 바카라사이트 new design is due by 바카라사이트 end of April, but Professor Prendergast said that a final decision would not be rushed. “We’re going to take 바카라사이트 time to do it right,” he said.
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