Opinions are not as one over Trinity College Dublin rebrand

It has been called ¡°bland¡± and ¡°corporate¡±, its colours ¡°anaemic¡± and its design drained of meaning. For Trinity College Dublin, a major overhaul of its official logo has not gone entirely to plan.

But after 바카라사이트 proposal drew strong resistance from academics and students at a town hall meeting on 4?April, Trinity College provost Patrick Prendergast has insisted that 바카라사이트 institution will not push ahead without public backing and said ¡°significant change¡± might be needed.

¡°It¡¯s not a matter of just tweaking 바카라사이트 one presented. Absolutely not,¡± he told 온라인 바카라.

The draft logo is part of Trinity¡¯s ¡°identity initiative¡±, a project launched a year ago with a budget of €100,000 (?83,000) and intended to tidy up a ¡°fragmented¡± visual identity caused by 바카라사이트 use of hundreds of different logos and a range of name variants across academic and administrative departments.

The proposed rebranding refers to ¡°Trinity College, 바카라사이트 University of Dublin¡± ¨C replacing 바카라사이트 current ¡°Trinity College Dublin, 바카라사이트 University of Dublin¡±. The change is intended to emphasise Trinity¡¯s status as a university, particularly among prospective students, while eliminating 바카라사이트 double use of 바카라사이트 word ¡°Dublin¡±, Professor Prendergast explained.

However, 바카라사이트 legal name of 바카라사이트 institution ¨C 바카라사이트 College of 바카라사이트 Holy and Undivided Trinity of Queen Elizabeth near Dublin ¨C will not change, and Trinity College Dublin will remain in use for scholarly publications.

In addition to 바카라사이트 name change, 바카라사이트 logo¡¯s proposed new shield would remove 바카라사이트 original five-colour scheme featuring blue and gold ¨C a combination consultants felt was too closely associated with budget brands such as Ryanair and Ikea.

In its place, a simple blue and white scheme reveals three elements from 바카라사이트 existing shield ¨C a harp, a lion and a castle ¨C while 바카라사이트 fourth, a clasped Bible or book, is replaced with an image of an open book taken from a separate university shield.

But critics say 바카라사이트 proposed changes are an attempt to fix something that isn¡¯t broken.

¡°I think it looks flat and corporate and bland,¡± said Brian Lucey, professor of finance in Trinity¡¯s School of Business.

¡°It looks very washed out and very anaemic to me,¡± said Trinity pro-chancellor John Scattergood, adding that 바카라사이트 attempt to combine elements of separate shields ¡°drags all 바카라사이트 meaning out of 바카라사이트m¡±. On 바카라사이트 logo name proposal, he added: ¡°This is all about recognition and I?don¡¯t think 바카라사이트re¡¯s a problem with recognition. People recognise Trinity College Dublin.é¢

As for 바카라사이트 association with budget brands, 바카라사이트 original Trinity crest ¡°is no more similar to Ryanair than it would be to a symbol in Chinese¡±, said David McConnell, a professor of genetics.

Public feedback on 바카라사이트 new design is due by 바카라사이트 end of April, but Professor Prendergast said that a final decision would not be rushed. ¡°We¡¯re going to take 바카라사이트 time to do it right,¡± he said.