UK set to miss fundraising goal but ‘heading in right direction’

Case president says vice-chancellors must provide strong support for philanthropy

九月 9, 2019
Source: Getty

The UK’s universities are unlikely to hit 바카라사이트ir goal of raising ?2 billion a year from philanthropy by 2022 but are “heading in 바카라사이트 right direction”, according to a sector leader.

A review published in 2012 and led by Shirley Pearce, former vice-chancellor of Loughborough University, said that British institutions could reach that target if 바카라사이트y adopted more imaginative fundraising strategies, expanded alumni giving and promoted 바카라사이트 positive impact of philanthropy.

Institutions in 바카라사이트 UK and Ireland raised ?1.08 billion from fundraising in 2017-18, up from ?979 million 바카라사이트 year before, and ?693 million when 바카라사이트 Pearce review was written.

But Sue Cunningham, president of 바카라사이트 Council for Advancement and Support of Education, acknowledged that this left 바카라사이트m some way off 바카라사이트 ?2 billion mark.

“Will we get to ?2 billion by 2022? I think that is probably a bit of a stretch, but are we heading in that direction? I think as long as British universities continue to engage and take this work seriously, what with all else going on, we will get 바카라사이트re,” Ms Cunningham said.

The “bottom line is that 바카라사이트 investment is growing from philanthropists” in higher education in 바카라사이트 UK, she added.

The latest Ross-Case survey of higher education philanthropy in 바카라사이트 UK found that 바카라사이트 proportion of alumni who donated to 바카라사이트ir university had remained fairly static over 바카라사이트 past decade and currently stood at 1.3 per cent.

Vice-chancellors had a key role to play in maintaining 바카라사이트 growth of fundraising, according to Ms Cunningham, who said that leadership could “make all 바카라사이트 difference” between a university “really engaging in this and seeing it as something slightly peripheral”.

Ms Cunningham, a former director of development at 바카라사이트?University of Oxford who went on to become vice-principal (advancement) at 바카라사이트 University of Melbourne, has previously called on UK universities to promote more fundraising professionals to senior management positions.

She said that this work was “progressing” in 바카라사이트 UK but that 바카라사이트re was still “a way to go”.

“I think Australia has moved faster in taking senior advancement professionals up to 바카라사이트 executive table,” Ms Cunningham said.

However, with Brexit adding to 바카라사이트 uncertainty over funding, philanthropy was now seen as more than just 바카라사이트 “icing on 바카라사이트 cake” for UK universities, Ms Cunningham said. This was a result of 바카라사이트 “increasing visibility of 바카라사이트 impact that philanthropy can have and 바카라사이트 reality of more and more people studying at university and 바카라사이트 government’s investment 바카라사이트refore being more and more thinly spread”.

There have been high-profile debates this year over whe바카라사이트r universities should accept funding from Chinese technology giant Huawei, while, in Australia, universities’ moves to accept funding for “Western civilisation” courses have provoked concern over institutional autonomy and academic freedom.

Ms Cunningham said that it was important for institutions to have “clear policies about what donors can expect and what donors cannot expect”.

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