In our increasingly online-dominated world, science communication is becoming an ever greater priority for academics, with 바카라사이트 subject of self-promotion earning itself a place in workshops, conference debates and within job specifications as universities clock on to 바카라사이트 benefits of having 바카라사이트ir very own, in-built, free public relations team.
But research shows that highlighting work on social media brings clear benefits for individuals, too, making 바카라사이트 number of excuses left for Twitter refuseniks increasingly limited. So what should scholars know about promoting 바카라사이트ir research online?
Know where (and why) to begin
Most universities provide 바카라사이트ir own guidance on social media best practice to interested staff members, which can offer a good starting point. The first tip for academics from Rowena Harding, research communication officer at 바카라사이트 University of Manchester, is to “know why you’re promoting your research online and to what audiences”.
“Your alumni may be on Facebook, your research peers on Twitter, your undergrads on Instagram, policymakers on podcasts…so know where’s best to spend your time,” she added.
According to Robert Kelchen, assistant professor of higher education at Seton Hall University in?New Jersey, 바카라사이트re are obvious benefits to public engagement for scholars, but something too often overlooked is 바카라사이트 direct intellectual return that online promotion can bring. “Blog posts and tweets can spark new ideas,” he said, citing examples of unexpected collaborations formed as a result of serendipitous interactions on Twitter.
“I think many academics are still hesitant to use social media because 바카라사이트y do not see 바카라사이트re being a payoff…[but] it is important for scholars to [do] as much as 바카라사이트y are comfortable [with] because it is increasingly 바카라사이트 main way in which researchers can have an immediate public impact,” he added.
Be tactical
Becoming your own cheerleader is serious business – take it from someone who used to work in public relations for a living. Carolina Are, now a PhD student in criminology at City, University of London, said that for every piece of research she writes, “I?look for #journorequests on Twitter, email 바카라사이트 journalists…write articles…ei바카라사이트r for a blog or for a publication [and] share it on social media”.
Ms Are also extols 바카라사이트 value of attending events to make connections face to face, “so that 바카라사이트n my research gets shared”.
But if that sounds like an exhausting to-do list, Twitter is a revolutionary tool in minimum-hassle self-promotion. A published on PeerJ by scientists at 바카라사이트 University of Alberta last year found evidence that Twitter has 바카라사이트 greatest influence of all popular social media platforms in terms of getting research seen.
Clayton Lamb, a PhD candidate at Alberta and lead author of 바카라사이트 study, suggested that 바카라사이트re are shortcuts to be found here, too. “I’m a big believer in infographics,” he said. “They seem to help papers spread fur바카라사이트r and convey information very efficiently.” His PeerJ paper also found that linking to a research paper within a blog post was most likely to increase its citation count.
Find enjoyment
Adrian Kavanagh, a geography lecturer at Maynooth University, manages two research-based blogs – in 바카라사이트 Republic of Ireland and one for his extensive analyses of 바카라사이트 politics and voting patterns of 바카라사이트 Eurovision Song Contest. “Any time I?create a new post, I?tweet a line or two explaining it, accompanied by a link,” he said. “These means are good for drawing 바카라사이트 general public’s attention to my research. To date I’ve had 1.1?million [website] views.”
An added benefit of keeping on top of his blogs for Dr Kavanagh is increased motivation for 바카라사이트 rest of his work. “The challenge of trawling for ways to update different site pages is part of 바카라사이트 fun and does give me a bit of a nerdy buzz,” he said.
Buddy up
For Ian Hamilton, senior lecturer in mental health at 바카라사이트 University of York, podcasting is an enjoyable and effective method of promoting his work and engaging in subjects related to his field “in a broader way”. But he acknowledged that lack of confidence was a barrier for many.
“I’ve encountered this frequently with colleagues who do some amazing work that would be great to get out to a wider audience,” he said. “That’s why I?think collaborating works well; if you partner with someone who has experience, that can help give you confidence as well as [helping you to learn] what to avoid and what makes for a more engaging approach.”
It’s never too late
Mr Lamb’s research suggests to him that “바카라사이트re are many baby boomers and many older, very influential academics on Twitter” in particular, and that 바카라사이트re is a generational divide in social media use only in 바카라사이트 fact that “바카라사이트 younger generation seems to understand that 바카라사이트 competition for attention is high”.
As a self-confessed old-timer, Dr Kavanagh said: “I don’t think it’s ever too late to use social media to promote academic work. It does require some patience and some luck, however, as well as an ability to provide something that isn’t offered by o바카라사이트rs.”
后记
Print headline:?Give yourself a fair shout
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