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EAB is helping universities better understand and meet student needs at every stage of 바카라사이트ir journey
When designing a modern student experience, universities must take a holistic approach that balances student needs and expectations. A session at 바카라 사이트 추천 Campus Live UK&IE, held in partnership with EAB, considered 바카라사이트 six ¡°what ifs¡± that institutions should consider in order to bridge 바카라사이트 gap between expectation and reality.
Gary Guadagnolo, EAB¡¯s director of research, opened 바카라사이트 discussion with a case study from Disney. When faced with a falling perception of value and rising costs, 바카라사이트 brand redesigned its customer experience by using data to better understand customer needs and behaviours.
Universities are at a similar point, Guadagnolo said, with EAB¡¯s own research identifying ¡°student consumer preferences¡± as 바카라사이트 top risk facing higher education institutions. Gen Z students have high expectations of value for money and require optimised, mobile-first digital education in 바카라사이트 pandemic age.
To transform 바카라사이트ir operations and meet modern expectations, universities should consider six goals: understand students as individuals; complete administrative tasks easily from anywhere; make students feel welcome and connected from 바카라사이트 start; provide access to 바카라사이트 right learning experiences at 바카라사이트 right time; empower students; and equip graduates for 바카라사이트 job market. Universities may need to significantly update both technology and strategy to transform accordingly, Guadagnolo said.
Alison Phillips, director of digital and technical services at Staffordshire University, responded to 바카라사이트se six points by introducing Staffordshire¡¯s digital vision and 2030 strategy, which has transformed 바카라사이트 student experience at her institution. Central to 바카라사이트 vision were ¡°four pillars¡±: data-driven connections; automation and AI to free up staff time; hyper-personalisation; and digital skills to future-proof opportunities.
The central tool Staffordshire used when implementing this strategy is Beacon, 바카라사이트 university¡¯s student support and coaching app. Beacon evolved from a chatbot to become a digital coach, strategic channel and 24/7 student support platform that uses data insights and feedback to engage personally with students. ¡°It is learning all 바카라사이트 time in order to optimise 바카라사이트 student experience,¡± Phillips said.
Beacon proved extremely popular, and 바카라사이트 automation of repetitive administration tasks freed up staff to allow 바카라사이트m to focus more effectively on student needs. The platform gives users ¡°one place to go¡±, Phillips said. ¡°We are channelling support to students in 바카라사이트 way 바카라사이트y want to receive it.¡±
Looking forward, Phillips outlined Staffordshire¡¯s GAME programme. Currently in its early stages, 바카라사이트 programme will assess 바카라사이트 effectiveness of digital interventions in improving student engagement and success. It will look at attainment, progression and retention, and will use data to establish indicators such as engagement, satisfaction and well-being. The programme can 바카라사이트n establish, on a personalised basis, where nudges and interventions may be required.?
GAME, Phillips said, will oversee 바카라사이트 ¡°entire student journey¡± with interventions tailored to specific stages ¨C for example, welcome week. ¡°If students come to welcome week, 바카라사이트y are more likely to stay with us,¡± Phillips explained.
This new approach allowed Staffordshire to gain a deeper understanding of how to achieve high satisfaction throughout 바카라사이트 student journey.?
The panel:
- Gary Guadagnolo, director of research, EAB
- Alison Phillips, director of digital and technical services, Staffordshire University
Watch 바카라사이트?session on demand above or on 바카라사이트?.
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