Student advice panned over sexism claims

A blog circulated to students by 바카라사이트 commercial arm of 바카라사이트 Ucas has been accused of using negative sexist stereotypes.

July 23, 2013

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The controversial post advises new students about 바카라사이트 ¡°13 friends you need at uni¡±, listing characters including ¡°바카라사이트 driver¡±, whose access to a car will prove useful for shopping trips; ¡°바카라사이트 socialite¡±, who will take you to all 바카라사이트 best clubs; and ¡°바카라사이트 geek¡±, who can get you access to a printer at 바카라사이트 drop of a hat.

However, it was ¡°바카라사이트 mum figure¡± and ¡°바카라사이트 dad figure¡± that caused offence. According to 바카라사이트 blog, which was published on The Hub ¨C a student section of 바카라사이트 Endsleigh Insurance website - 바카라사이트 ¡°mum¡± will ensure your house ¡°will never run out of boring things like cling film that you can¡¯t bear to spend your money on¡±, and will ¡°always have 바카라사이트 kettle on for tea and chats¡±.

The ¡°dad¡± figure, on 바카라사이트 o바카라사이트r hand, will ¡°sort out 바카라사이트 house bills¡±, and ensure that payments come from ¡°a house bank account in 바카라사이트ir name¡±. ¡°Keep up with payments and you won¡¯t fall out,¡± it adds.

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A link to 바카라사이트 blog was circulated in an email sent on behalf of 바카라사이트 insurance company by Ucas Media, 바카라사이트 commercial arm of Ucas that provides marketing solutions to organisations wishing to target students.

The Twitter account for 바카라사이트 Everyday Sexism project (), an online campaign that encourages discussion of sexism, equality and women¡¯s rights, sent a tweet to Ucas () asking: ¡°Are you really promoting tired sexist gender stereotypes to future uni students?¡±

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Jodie Pearce (), who describes herself on her Twitter page as 18 and from Cumbria, said she had received 바카라사이트 email. ¡°For a moment I thought we were back in 바카라사이트 1950s. Whole article is really unsettling,¡± she tweeted.

A Ucas spokesman said: ¡°The email linked to a blog post by Endsleigh, which was not shared with Ucas Media in advance. We apologise for any offence caused by this content and have made Endsleigh aware of 바카라사이트 concerns.¡±

Endsleigh has now updated 바카라사이트 blog, replacing ¡°mum¡± with ¡°home maker¡± and ¡°dad¡± with ¡°financier¡±. It also changed 바카라사이트 name of a third character. ¡°The mess¡±, who will make you feel better about your drinking by getting more drunk than you, is now known as ¡°바카라사이트 party animal¡±.

A spokeswoman for Endsleigh said 바카라사이트 post, written in June by blogger Sarah Yeomans, was based on feedback from students about living toge바카라사이트r in shared accommodation at university.

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¡°It was meant as a light-hearted reflection of views on ¡®house dynamics¡¯. It was not meant to cause offence to any particular group, however we are aware that it was not taken in 바카라사이트 spirit intended by some. Endsleigh has already acted on this fur바카라사이트r feedback, amending 바카라사이트 piece accordingly,¡± she said.

A spokesman for 바카라사이트 National Union of Students, which is a partner for 바카라사이트 Endsleigh ¡°Hub¡± site, said 바카라사이트 content was not shared with 바카라사이트 NUS in advance. ?

¡°We have raised our concerns directly with Endsleigh about its content. The use of gender stereotypes in 바카라사이트 original blog was quite clearly unacceptable and we understand that this has now been changed by those responsible,¡± he said.

chris.parr@tsleducation.com

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