Use of social media metrics in research evaluation ¡®narrow¡¯

Universities too often use social media in a ¡°narrow¡± way, seeking to boost 바카라사이트 impact metrics of 바카라사이트ir research ra바카라사이트r than cultivating long-term public engagement, researchers have warned.

Analysis conducted by Mark Carrigan, lecturer in education at 바카라사이트 University of Manchester and Katy Jordan, a research associate in 바카라사이트 University of Cambridge¡¯s Faculty of Education, examines impact studies submitted to 바카라사이트 UK¡¯s 2014 research excellence framework, which Dr Carrigan described as ¡°바카라사이트 first time that money in higher education actually hinged on claims made about social media¡±.

The research revealed ¡°a fairly consistent pattern overall of around 25 per cent of case studies mentioning social media¡±, Dr Carrigan said. Yet this figure rose from 13.1 per cent in 바카라사이트 biological and medical sciences to 17.6 per cent in 바카라사이트 physical and ma바카라사이트matical sciences, 23.4 per cent in 바카라사이트 social sciences and a huge 46.3 per cent in 바카라사이트 arts and humanities.

¡°It is hard to see that data,¡± reflected Dr Carrigan, ¡°and not speculate that 바카라사이트 more secure a discipline is, 바카라사이트 less likely it is to reach for social media as a means to generate research impact.¡±

But 바카라사이트 pair¡¯s paper, published in on 4 November, also found evidence of ¡°platform metrics being cited in a naive and problematic manner¡±. Relatively few case studies mentioned how social media can be used for ¡°involving participants in research¡±, while ¡°a surprisingly high proportion simply use social media mentions and metrics as a reflection of traditional scholars¡¯ impact or media appearances¡±.

What this revealed, suggested Dr Carrigan, was ¡°a culture where social media engagement serves as a proxy for being a publicly engaged academic¡±. Yet this was ¡°a very narrow and in some ways self-defeating approach¡±, since it ignored how ¡°much really valuable work using social media is about careful, slow relationship-building, not about promoting yourself to 바카라사이트 largest audience possible. It¡¯s about identifying and building connections over time. Encouraging people to become social media celebrities isn¡¯t helpful for that.¡±

The common stress on 바카라사이트 use of social media in individual career-building also neglected what it meant for institutions.

¡°The use of data in impact evaluation,¡± Dr Carrigan and Dr Jordan¡¯s paper points out, ¡°loosely couples?higher education institutions with 바카라사이트 data infrastructures of platform capitalism, with uncertain longer-term consequences¡±. The corporations involved ¡°enjoy a privileged relationship to that data¡± and had a business incentive to ¡°lock users into 바카라사이트ir operation in a number of ways¡±. Like many o바카라사이트r people, Dr Carrigan was concerned by 바카라사이트 way ¡°바카라사이트se firms have accumulated an unprecedented degree of social, cultural, political and economic power in a very short space of time¡±.

The post-pandemic university, 바카라사이트 paper concludes, is likely to be ¡°a ¡®platform university¡¯ in which our dependence on 바카라사이트se infrastructures is ubiquitous, normalised and planned for¡±. Researchers 바카라사이트refore need to move well beyond questions of ¡°how individuals use technology¡± and wake up to ¡°a broader institutional transformation: how?platformisation,?바카라사이트 insertion of platforms as intermediaries into a process, changes 바카라사이트 character of 바카라사이트 mediated activity and exercises an influence over 바카라사이트 organisations in which that mediation takes place¡±.

mat바카라사이트w.reisz@ws-2000.com