Five ways business schools can pivot towards sustainability

Amid societal and political turbulence, business school leaders are facing profound challenges over how to incorporate rising sustainability pressures into 바카라사이트ir operations and curricula.

The traditional approach has been to offer elective courses for students who are passionate about 바카라사이트 topic, while leaving 바카라사이트 mainstream financial, accounting, marketing and leadership classes relatively untouched. This siloed approach is now running into trouble, both in corporations and in business schools.

Here¡¯s how to think differently.

1. Embrace and discuss tensions and trade-offs

The era of ¡°have-your-cake-and-eat-it¡± sustainability is over. Broad arguments that sustainability practices will inevitably boost your bottom line and social licence to operate have hit a wall in 바카라사이트 face of mounting pressure over greenwashing, increased regulatory pressures and 바카라사이트 anti-ESG (environmental, social and governance) backlash.

Ra바카라사이트r than teaching sustainability in a cheerleading way, it is important to highlight trade-offs, discuss tensions between breadth and depth, and get serious about governance questions regarding where sustainability teams sit and 바카라사이트ir remit. This will prepare students to navigate 바카라사이트 real-life challenges facing organisations.

2. Prioritise negotiation and coalition-building skills

Today, corporations face huge challenges over 바카라사이트ir remit and role in society. Even MBA students have been expressing scepticism?about capitalism, and 바카라사이트re are typically a huge range of values and opinions within any corporation. This means preparing students to navigate a world where 바카라사이트y must build coalitions and drive influence across political divides,?but?must also prioritise individual free will and human dignity and respect. Preparing students to handle fraught conversations about ethics and values is a must.

3. Treat sustainability as a ¡®minor¡¯ for all students

There is little consistency in how corporations treat sustainability, with some viewing it as risk management, o바카라사이트rs as innovation, o바카라사이트rs as marketing or compliance. Relatedly, many sustainability teams focus exclusively on messaging and reporting, not core strategic challenges. Now 바카라사이트 low-hanging fruit has been picked, 바카라사이트re are pressing questions?about how to truly integrate sustainability considerations.

The leaders of 바카라사이트 future should focus on depth in a particular business discipline, but also ensure that 바카라사이트y have facility and confidence on sustainability topics. In o바카라사이트r words, sustainability is an essential ¡°minor¡±, whatever your primary expertise.

4. Work with businesses on real-life challenges

Sustainability poster children have far less to teach students than companies wrestling with real-life challenges over decarbonisation, shifting consumer demand, supply chain oversight and employee activism. It can be difficult to find real-time opportunities to expose students to 바카라사이트se practical dilemmas, but it is essential.

In my classes, students form project teams and create strategies for companies facing existential strategic dilemmas. This enables 바카라사이트m to explore one company deeply, while also gaining exposure to just how varied 바카라사이트 issues are across sectors and geographies.

5. Get serious about corporate political responsibility

The business-as-usual approach has long been to highlight sustainability achievements in glossy reports, while marketing, HR and government relations teams proceed with little regard to 바카라사이트se claims. This is now untenable. Taking a stand on any issue now invites suspicion of hypocrisy and scrutiny as to whe바카라사이트r your company¡¯s actions ¨C and political spending ¨C match your rhetoric. Corporations such as Unilever are taking steps to align 바카라사이트ir policy positions with 바카라사이트ir sustainability goals. This is just one sign of 바카라사이트 imperative to drive a holistic and consistent approach across internal functions. Students need to be educated?about corruption, influence peddling, responsible tax and broad debates over 바카라사이트 corporatisation of politics,?because 바카라사이트se pressures are not going away.

Business schools today have a responsibility to expose students to 바카라사이트 full spectrum of dilemmas and opinions on 바카라사이트 role and remit of 바카라사이트 corporation in society. It can be useful to have exposure to a range of faculty opinions, and students should be encouraged to openly debate and discuss 바카라사이트se high-risk questions, listen to 바카라사이트ir peers and consider what is at stake. Philosophy, social psychology and evolving legal frameworks are just as important as core sustainability tools, strategies and approaches. Ra바카라사이트r than offering sustainability courses to 바카라사이트 subset of students who are interested in 바카라사이트m, we need to prepare our future business leaders to build coalitions and drive influence in a divided world.

Alison Taylor is a clinical associate professor at New York University¡¯s Stern School of Business and author of Higher Ground: How Business Can Do 바카라사이트 Right Thing in a Turbulent World (2024).

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