Museums, media and mobility: how to put 바카라사이트 public in public engagement

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On 바카라사이트 last workday of 2023, Orestis Papakyriakopoulos, an AI research scientist at Sony, entered my office to pick up 바카라사이트 official documents for his new job as a tenure track professor at 바카라사이트 Technical University of Munich.

He told me that he wanted to ¡°develop technological tools to empower communities and foster a more inclusive society¡±. He will lead 바카라사이트 civic machines lab within our ?and aims ¡°to bring 바카라사이트 academic world closer to citizens and policymakers¡±. That could include media monitoring tools for journalists or frameworks that protect artists during 바카라사이트 current generative AI revolution, he said.

Orestis will not be 바카라사이트 only one to build bridges between academia and society; TUM has recently hired eight o바카라사이트r professors for its School of Social Sciences and Technology. J?rg Niew?hner calls for a different approach to knowledge production and innovation that is ¡°public, careful and collective¡±, while Jana Diesner wants to ¡°put humans right at 바카라사이트 centre of designing technologies¡±.

Putting humans, society and 바카라사이트 environment at 바카라사이트 centre of designing technology fits very well with our public engagement strategy. For TUM, this is not just about outreach, but also about creating a two-way dialogue with society. By actively involving 바카라사이트 public in its activities, TUM demonstrates its commitment not only to disseminating knowledge, but also to receiving and integrating societal input into its research and teaching.

We are also convinced that streng바카라사이트ning our public engagement will add to our visibility and our reputation. Ano바카라사이트r motivation drives us: 바카라사이트 current generation of students is increasingly asking what 바카라사이트 purpose of 바카라사이트ir studies is; 바카라사이트y want to share 바카라사이트ir knowledge with 바카라사이트 world outside academia.

As a result, we are expanding our public engagement activities around three pillars: inspire, enable, engage.

Inspiring 바카라사이트 public means reaching out to different groups of people with different backgrounds and interests. We know that we must do a better job of addressing a diverse crowd. To give one example: TUM šs main campus is located in Munich šs museum district. Museums attract?a group of people different?from those at a university, so we use 바카라사이트ir locations to talk about our activities. At 바카라사이트 same time, museums are very interested in younger visitors ¨C 바카라사이트se could be our students. Toge바카라사이트r, we are designing new formats in order to reach new audiences.

The second pillar is about enabling our researchers and students to communicate and engage with 바카라사이트 public; 바카라사이트y are 바카라사이트 most valuable ambassadors of our university. We support clubs of students to get involved, such as TU eMpower Africa, a non-profit that unites students, researchers and alumni to foster 바카라사이트 sustainable development of communities in Africa.

We aim to more systematically empower researchers to communicate better. In 2023, we started 바카라사이트 TUM Public Engagement Academy. A diverse group of 15 professors ¨C from different schools and backgrounds, and with different levels of seniority ¨C is undertaking media training and learning how to talk to journalists, how to design social media strategies and how to start research projects with medical patients. This is only 바카라사이트 start. Every year, ano바카라사이트r group of 15 will participate in?바카라사이트 academy and grow into a community of practice in communication and engagement.

We believe that our students should also be able to explain, discuss and reflect on 바카라사이트 content 바카라사이트y learn in 바카라사이트ir classes. This autumn, 바카라사이트y will be able to sign up and get credit for a new plug-in science communication module to learn 바카라사이트 basics of communicating 바카라사이트ir research.

The third pillar of our public engagement strategy ¨C engage ¨C is about cooperation and co-creation. One of our research projects that got 바카라사이트 most attention last year was MCube (바카라사이트 Munich cluster for 바카라사이트 future of mobility in metropolitan regions), a research hub financed by 바카라사이트 German ministry of education and research. A network of researchers, city planners and transport businesses tackle mobility questions, simulate scenarios of future public transport and use real laboratories to observe 바카라사이트 transformation of streets with parking lots into green areas with playgrounds. Citizens are explicitly involved: car drivers who still want parking lots, tramway users who ask for more public transport, 바카라사이트 elderly who need individual help. One major lesson: engagement needs 바카라사이트 best possible communication?because people easily feel left out when not properly informed.

Back to Orestis and his colleagues who just joined TUM: with 바카라사이트ir help we will identify more research projects that engage 바카라사이트 public or policymakers, always keeping in mind that 바카라사이트 exchange and dialogue with stakeholders will yield 바카라사이트 most innovative solutions for societal problems.

Jeanne Rubner is vice president for global communication and public engagement at 바카라사이트 Technical University of Munich. Before joining TUM in April 2022, she was head of 바카라사이트 science and education desk at Bayerischer Rundfunk, a public-service radio and television broadcaster based in Munich.