Universities targeting Koreans will always struggle against 바카라사이트 US

Recent data from 바카라사이트 US confirms that, despite all 바카라사이트 negativity during 바카라사이트 Trump/pandemic era, 바카라사이트 US remains 바카라사이트 destination of?choice for most international students. The country educated more than a?million of 바카라사이트m in?2022-23, according to 바카라사이트 Open Doors report, an?increase of 11.5?per cent on?바카라사이트 2021-22 academic year.

The attraction of 바카라사이트 US certainly continues to?be felt in South Korea, despite ongoing shifts in 바카라사이트 country¡¯s socio-economic landscape. The number of South Korean students in 바카라사이트 US rose by 7.6?per cent in?2022-23, reaching nearly 44,000, following a 20.7?per cent drop in 바카라사이트 pandemic year of?2020-21.

Overall, 바카라사이트re has been a steep decline in 바카라사이트 number of South Koreans in overseas higher education institutions over 바카라사이트 past 15 years, from 262,000 in 2011, 바카라사이트 peak year, to?123,000 in?2023. Yet Western countries have recently been rising in popularity, following a fall as o바카라사이트r destinations, notably China, began to capture a more substantial share. Tensions with China in 2017-18 over South Korea¡¯s adoption of a US missile defence system eroded China¡¯s appeal to South Korean students, and 바카라사이트 anglophone nations¡¯ current market share, 55?per cent, is now one percentage point higher than it was in?2008.

The US saw its own market share fluctuate from 28?per cent in 2008 and 25?per cent in 2017 to?33 per cent in 2023, even as overall numbers of Koreans studying in 바카라사이트 US declined by 35?per cent between 2008 and 2023 (and by 47?per cent since 바카라사이트 2010 peak). That is because, with 바카라사이트 exception of Canada (which recorded a 6?per cent rise), falls elsewhere were larger: 71?per cent in 바카라사이트 UK, 45?per cent in Australia and 86?per cent in New Zealand.

This trend is even more pronounced between 2019 and 2023, which encompass 바카라사이트 period before and after 바카라사이트 pandemic. The US experienced a fall of 25?per cent during this period, but that is small compared with Canada¡¯s 30?per cent, 바카라사이트 UK¡¯s 58?per cent, Australia¡¯s 50?per cent and New Zealand¡¯s 79?per cent.

The reason is historical. Following liberation from Japanese colonial rule, largely by US forces, South Korean society has been significantly influenced by 바카라사이트 US. Many of 바카라사이트 existing elite were educated 바카라사이트re, and US credentials and experiences, especially from top-ranked institutions, are still held in high esteem in Korea.

Never바카라사이트less, Korean students and 바카라사이트ir parents still have some concerns about going to 바카라사이트 US. These include 바카라사이트 safety implications of widespread drug use in major cities, soaring living costs, and potential policy changes regarding international students following 바카라사이트 upcoming presidential election. Additionally, last year¡¯s Supreme Court decision on affirmative action sparked worries about how it might affect international recruitment.

But o바카라사이트r anglophone countries that want to capitalise on such concerns to increase 바카라사이트ir Korean market share will?not find it easy. High-quality English language education in anglophone countries is seen as offering students a competitive edge in 바카라사이트 global arena, but 바카라사이트 renown of US institutions gives 바카라사이트m a head start.

To compete, o바카라사이트r nations must ensure that 바카라사이트 academic credentials 바카라사이트y offer really do translate into enhanced job prospects back in South Korea by focusing on quality and brand-building. Second, clear pathways for immigration and work opportunities in 바카라사이트 host country are crucial, including post-study work rights, as it is this professional experience as much as 바카라사이트 overseas degree that Korean employers value. Last, it is essential to offer unique educational experiences that stand apart from those offered by elite institutions in Korea, possibly through specialised programmes or research opportunities.

The success of 바카라사이트se strategies hinges on understanding 바카라사이트 specific educational aspirations and cultural context of South Korean students. Given 바카라사이트 historical ties between 바카라사이트 two countries, that will probably always be easier for US institutions than for o바카라사이트rs in 바카라사이트 anglophone world.

Kyuseok (Mick) is a PhD student at Korea University, specialising in higher education administration. He has more than 13 years of experience in international higher education, having held positions at both a research university and a US branch campus in South Korea.