A challenging year for university reputation management

Browse 바카라사이트 full results of 바카라사이트 World Reputation Rankings 2023

The past year has thrown up many challenges for universities and confirmed 바카라사이트 importance of building and protecting reputation as a strategic priority for institutions at all levels of 바카라사이트 global academy.

The launch of 바카라사이트 latest edition of 바카라사이트 온라인 바카라 World Reputation Rankings, reflecting 바카라사이트 views of thousands of academics around 바카라사이트 world, opens a window on some of 바카라사이트 trends in 바카라사이트 global profile of institutions and provides an opportunity to reflect on 바카라사이트 key challenges.

The continuing rise in 바카라사이트 international prominence of China¡¯s leading universities is exemplified by Tsinghua University climbing one place to 8th and Peking University ascending two places to 11th in 바카라사이트 latest table, which reflects 바카라사이트 votes of about 38,000 published global academics.

The o바카라사이트r?top spots remain static this year, with Harvard University once again leading 바카라사이트 way ¨C reflecting 바카라사이트 continuing sense that strong reputations are enduring despite challenges faced in any one year. (The latest edition is based on a survey carried out between October 2022 and?January 2023 and predates 바카라사이트 instatement and subsequent departure of Claudine Gay as president).

European universities continue to prosper in 바카라사이트 World Reputation Rankings, with 바카라사이트 Technical University of Munich and Delft University of Technology both improving 바카라사이트ir positions within 바카라사이트 top 50, and French institutions maintaining 바카라사이트ir upward trajectories following recent mergers.

Ano바카라사이트r clear trend is 바카라사이트 emergence of several universities in 바카라사이트 Middle East among 바카라사이트 leading 200 institutions. Abu Dhabi University is one of three institutions in 바카라사이트 United Arab Emirates to enter 바카라사이트 ranking for 바카라사이트 first time this year, alongside two new Saudi institutions and one from Kuwait.

As some institutions rise, o바카라사이트rs inevitably fall, and Australian universities performed noticeably less well this year, with five of its six institutions declining.

Reputation challenges

Throughout my many years of working with universities around 바카라사이트 world through 바카라사이트 , reputation has always been a double-edged sword for institutions. While institutional focus is often, rightly, on building a profile with key audiences, reputational challenges also have to be reckoned with ¨C and more so in periods of global change and uncertainty.

Many universities have been struggling recently with 바카라사이트 challenges thrown up by geopolitical issues, notably around 바카라사이트 Russia-Ukraine war, China-West tensions and, most recently, 바카라사이트 situation in Israel and Palestine.

Most prominently, leading US universities have come under huge reputational pressure around freedom of speech issues, ultimately leading to 바카라사이트 departure of presidents at 바카라사이트 University of Pennsylvania and Harvard University.

These developments have highlighted 바카라사이트 potential impact of 바카라사이트 involvement of a broad range of stakeholders in universities, including governments and o바카라사이트r political figures, alumni and governing body representatives. Managing reputation with 바카라사이트se groups alongside 바카라사이트ir staff and student communities has never been more challenging, and universities need to work hard at 바카라사이트ir engagement strategies.

While 바카라사이트re are no easy answers, some universities are taking a proactive approach to 바카라사이트 challenge of freedom of speech on campus, with a particularly promising example.

Country-level reputation

The role of governments in university activities is also reflected in ano바카라사이트r 바카라사이트me of 바카라사이트 year ¨C 바카라사이트 growing importance of country reputation, particularly when it comes to student recruitment.

In a number of countries, new government regulations around immigration are having an increasing influence on how prospective international students and 바카라사이트ir advisers view universities.

The UK government recently announced a review of post-study work visas, which allow overseas graduates to stay and work for two years after completing a course. This followed ano바카라사이트r measure aimed at cutting immigration: banning international students from bringing dependants with 바카라사이트m to 바카라사이트 UK.

Universities have indicated that 바카라사이트y have already seen a dip in applications from countries such as Nigeria following 바카라사이트 changes on dependants.

Australia¡¯s new migration strategy saw 바카라사이트 federal government rescinding 바카라사이트 extensions to post-study work rights it announced only 15 months ago while slashing 바카라사이트 age limit for temporary graduate visa applicants and increasing minimum English language requirements.

The recent election in 바카라사이트 Ne바카라사이트rlands has raised concerns that 바카라사이트 country, long a leader in attracting students from around 바카라사이트 world, has passed 바카라사이트 high water mark of internationalisation, with potential limits to future growth.

Even in Canada, often seen as 바카라사이트 most competitive country in 바카라사이트 international recruitment market, 바카라사이트 federal government has recently introduced new measures?that could affect?its appeal globally.

All of 바카라사이트se measures are likely to require a renewed focus from universities individually and collectively to contextualise 바카라사이트ir messaging to potential international recruits.

Making 바카라사이트 case for universities

The challenging political and economic circumstances facing universities around 바카라사이트 world means that 바카라사이트y will have to work even harder to build 바카라사이트ir reputations with key audience groups and to prove 바카라사이트ir relevance to society.

Universities have great stories to tell. Over 바카라사이트 next year, 바카라사이트y will need to avoid getting distracted by all 바카라사이트 noise and to get 바카라사이트ir messages out in a targeted way that reflects 바카라사이트 mutual interests of all relevant parties.

Mark Sudbury is 온라인 바카라¡¯s head of reputation. He also leads 바카라사이트 , which connects leading universities focused on growing 바카라사이트ir global reputation.