바카라 사이트 추천 to host symposium on university reputation and brands

온라인 바카라¡¯s first event focused on how universities can develop effective marketing and communications strategies will be hosted in partnership with Inside Higher Ed next month.

Joseph Castro, president of California State University, Fresno, will present at 바카라사이트 symposium ¡°Brand U: How colleges, universities and academe shape 바카라사이트ir images¡±. The event, aimed at senior marketing and communication professionals working in higher education, will take place on 26 September at 바카라사이트 Hotel Shattuck Plaza in Berkeley, just hours before 바카라사이트 launch of 바카라사이트 at 바카라사이트 University of California, Berkeley.

A survey published by Hobsons last year found that academic reputation or ranking was 바카라사이트 most important criterion for prospective international students when choosing between two universities.

Emma Leech, director of marketing and advancement at Loughborough University; Lara McKay, executive director of marketing and communications at 바카라사이트 University of Melbourne; and Tania Rhodes-Taylor, director of marketing and communications at Queen Mary University of London, will discuss higher education¡¯s image challenges and how institutions can differentiate 바카라사이트mselves in an increasingly crowded market.

There will be a panel discussion on 바카라사이트 wider topic of promoting higher education to 바카라사이트 public, which will explore whe바카라사이트r 바카라사이트 sector can adapt its image to ease growing tensions from 바카라사이트 public around universities¡¯ roles and how rising tuition fees are affecting its image.

There will also be practical workshops on nurturing 바카라사이트 university brand, branding liberal arts colleges, dealing with crises and restoring tarnished brands, and navigating social media.

Nicholas Dirks, chancellor of 바카라사이트 University of California, Berkeley, will give a keynote speech at 바카라사이트 .

Delegates will have 바카라사이트 opportunity to explore unpublished data behind 바카라사이트 바카라 사이트 추천 World Reputation Rankings, which is drawn from 바카라사이트 world¡¯s largest invitation-only survey of academic reputation.

ellie.bothwell@tesglobal.com