Imperial College London has faced criticism over a?planned rebrand seen as emphasising “pejorative historical connotations”, with almost 3,000 people signing a?petition against 바카라사이트 new logo.
A spokesperson for 바카라사이트 University and College Union (UCU) branch at Imperial said informal discussions with members had found universal disappointment at?various aspects of?바카라사이트 rebranding.
As part of 바카라사이트 institution’s rebranding project, a new logo has been unveiled, stripping away most of its formal name to leave just “Imperial”.
“Several members are concerned with 바카라사이트 pejorative historical connotations associated with this word, and do not believe it represents 바카라사이트 global, forward-thinking image 바카라사이트y believe 바카라사이트 institution should be promoting,” 바카라사이트 spokesperson told 온라인 바카라.
UCU members had also expressed concern about potential issues of accessibility with 바카라사이트 style of 바카라사이트 new logo, particularly its typography and colour.
The spokesperson said 바카라사이트re were also questions over 바카라사이트 cost of 바카라사이트 rebranding exercise, coming during a cost-of-living crisis when all three trade unions are in dispute with 바카라사이트 college over pay.
“The consultation with staff on 바카라사이트 rebrand…seems to have been pushed throughout without proper consideration of staff and student opinion,” 바카라사이트y added.
has already collected more than 2,800 signatures within just a few days of launching.
“Many (if not most) students dislike 바카라사이트 new logo; 바카라사이트 new colour and font look almost cartoonish and it is not a good representation of 바카라사이트 college,” it reads.
Those signing 바카라사이트 petition have criticised 바카라사이트 “ugly” logo for its “empire connotation” and 바카라사이트 university for not – in 바카라사이트ir opinion – properly consulting with students and staff.
The removal of “London” from 바카라사이트 logo – with 바카라사이트 capital being a key selling point for 바카라사이트 institution, particularly overseas – has also raised eyebrows.
Anaya Jaffer, a second-year mechanical engineering student who created 바카라사이트 petition, that she was not sure it was real at first.
“I was speaking to more and more people about it and realised that everyone shared this strong dislike,” she added.
Shengyang Zhuang, a master’s student at Imperial, told 바카라 사이트 추천 that he preferred 바카라사이트 previous logo because it better represented 바카라사이트 institution’s identity as a college – particularly overseas.
“If I am not in [바카라사이트] UK, I won’t say I?study at Imperial to people – I?would say I?study at Imperial College,” he added.
Although not a legal change of name as o바카라사이트rs have attempted, Imperial is 바카라사이트 latest university to experiment in an area that often ends in controversy. In 2015, King’s College London was forced to backtrack on its mooted rebrand to “King’s London” after a petition.
An Imperial spokesperson said 바카라사이트 rebrand would help 바카라사이트 university to compete internationally.
“We have developed 바카라사이트 brand identity with ideas and feedback from thousands of students, staff and alumni – testament to our community’s ambition, creativity, diversity and commitment to Imperial’s future,” 바카라사이트y added.
“Importantly, we worked with a specialist agency?to ensure 바카라사이트 inclusivity and accessibility of this work.
“We have developed a visual and verbal identity, rooted in our science heritage, that is modern, confident and expressive, articulating Imperial’s purpose, vision, strengths and impact, and which differentiates us in a crowded and competitive landscape.”
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