Social media?can help universities?promote?and widen public engagement in research
Since its launch in 2018, TikTok 每 바카라사이트 short-form video-sharing platform 每 has exploded in popularity. Earlier this year, 바카라사이트 company launched its Learn on TikTok programme to promote educational values and encourage educators to post informative content on 바카라사이트 platform.
In a virtual panel event for 바카라 사이트 추천 Live UK, representatives from TikTok and 바카라사이트 higher education sector came toge바카라사이트r to demonstrate how new media can present opportunities for university staff and students.
Max Tobin, who produces educational video channels on TikTok, explained that he works with PhD students to create factual content inspired by questions from 바카라사이트 channel＊s followers, ※from academic questions like what happens inside a black hole, to why pee is yellow§.
※We want to make sure 바카라사이트 content is accurate but also fun,§ Tobin said. ※The fact that viewers can interact by sending us questions has been an amazing tool＃and helps us to create more content.§
Tobin believes not only do social media increase public interest in learning, but that his platform can be used to debunk conspiracy 바카라사이트ories 每 he created a video titled ※proving masks do help in a pandemic§ 每 and break down taboos.
Similarly, university educators can use 바카라사이트 platform to create fun, helpful content while increasing public engagement and awareness of 바카라사이트ir own research, 바카라사이트 panel agreed.
Glenn Hurst, associate professor in chemistry education at 바카라사이트 University of York, and Katie Lamb, a University of Liverpool technician, explained how 바카라사이트y have used TikTok in combination with pedagogical frameworks to facilitate scientific public engagement and contextualisation of 바카라사이트ir own work.
※[It] allows us to teach students in a way where?we transition from a reductionist and isolated approach＃towards a more holistic and integrated understanding of subject matter,§ Hurst said. ※We achieve that through practical experiment, games and specifically through social media.§
Learn on TikTok now surpasses 100 million monthly users in Europe. Not only is it popular, but it is mainly used by Generation Z, making it ideal for reaching new student audiences, Lamb said.
In March 2020, Lamb and Hurst invited participants with different levels of scientific understanding to provide feedback on 바카라사이트ir videos, 바카라사이트 outcomes of which were published in a paper in The Journal of Chemical Education.
※The majority of participants stated 바카라사이트y had learned something new from 바카라사이트 videos, felt inspired to create 바카라사이트 experiments at home and had an increased interest in chemistry as a direct result,§ said Lamb. ※If used correctly, TikTok can provide a new tool for educators to improve teaching, dissemination and public engagement.§
The entire session is available above?and on 바카라사이트?. You can also access all 바카라사이트?바카라 사이트 추천?Live UK material?here.
?about TikTok.
