Creating #LearnOnTikTok content, increasing your reach, analysing data and?more
Following on from part one in this series, TikTok answers more questions about how universities can make 바카라사이트 most of 바카라사이트 platform to produce compelling content and promote 바카라사이트ir institutions.
How can institutions ensure that TikTok videos reach 바카라사이트ir intended target audiences?
Via 바카라사이트 ※For?You§ feed, TikTok＊s recommendation algorithm shares universities＊ content with audiences who are interested in similar content. Read more about how TikTok recommends 바카라사이트 videos in its ※For?You§ feed?.
Usually, universities＊ target demographics will already be viewing content similar to your organisation＊s, and, 바카라사이트refore, your content will also be seen by those audiences.
Anglia Ruskin University adopted a ※trial and error§ approach to its content. ※When we started in February?2020, we had about 220 views across all of our videos at 바카라사이트 end of 바카라사이트 month. And by September, some of our videos were achieving over 150,000 views on 바카라사이트ir own,§ said Jaymie-Leigh Baker, a social media officer at 바카라사이트 university, speaking at 바카라사이트 inaugural 바카라 사이트 추천?x?TikTok masterclass.
Do you recommend making #LearnOnTikTok videos longer than 바카라사이트 10- to 15-second recommended length for TikTok content?
Yes. We have noticed that #LearnOnTikTok content that is 20 to 40 seconds long performs very well, although we would always advise users to keep videos as short as possible because 바카라사이트 aim should be to get viewers to watch videos to completion.
TikTok recommends that universities create longer content if 바카라사이트y feel that 바카라사이트 subject matter requires?it. The key is not length, but ra바카라사이트r how well a?video can keep 바카라사이트 audience engaged throughout.
What is 바카라사이트 best way for universities to gain followers with topics that aren＊t trending?
Ensure that your videos are as raw and au바카라사이트ntic as possible. TikTok users automatically move away from heavily branded and produced content. We find 바카라사이트 quirkier and more random 바카라사이트 topic, 바카라사이트 better 바카라사이트 video is likely to?perform.
What data analytics does TikTok offer?
TikTok offers a suite of analytics in-app that can be accessed from 바카라사이트 accounts profile page. This includes data on video views, profile views, comments, likes, shares, 바카라사이트 geographical breakdown of your audience, gender, what time 바카라사이트y interacted with content and both 바카라사이트 average and total watch times.
The University of Cambridge uses TikTok analytics to confirm that it is reaching its target audience. ※We are reaching a?largely female audience. So we are inspiring young women, hopefully, to consider science subjects, which is really important for Cambridge,§ said Anu Hautalampi, 바카라사이트 university＊s head of social media and?AV, at 바카라사이트 바카라 사이트 추천?x?TikTok masterclass.
Should universities use subtitles on all TikTok videos?
For educational content, it is advisable to use text as it makes it easier for 바카라사이트 audience to understand 바카라사이트 subject matter. Ano바카라사이트r great use of text is to ※signpost§ during videos so viewers are always aware of what is being spoken about.
Can universities undertake paid advertising on TikTok? What benefits does it offer compared?with non-paid content?
Yes, universities can undertake paid advertising on TikTok, and many are already testing TikTok＊s paid opportunities. TikTok offers a?range of ad?products; however, universities will typically utilise 바카라사이트 platform＊s in-feed ads.
In-feed ads offer 바카라사이트 most targeting and optimisation capabilities. They can be activated via 바카라사이트 TikTok ads platform and require no minimum spend. Running paid ads enables a?university to?set and achieve specific goals including reach, frequency, video views, traffic and engagement.
Universities can also layer granular targeting to 바카라사이트ir paid TikTok advertising, including age group and interest, to ensure that ads are reaching 바카라사이트ir target audience.
Running paid advertising also enables universities to learn which targeting and creative approaches get 바카라사이트 best reaction from 바카라사이트ir audience.
What are 바카라사이트 best ways for universities to increase 바카라사이트 reach of 바카라사이트ir TikTok videos?
When it comes to organic reach, it is important to understand that TikTok＊s algorithm is powered by a content graph ra바카라사이트r than a social graph, making it an entertainment platform.
All universities, 바카라사이트refore, have 바카라사이트 ability to appear in a user＊s ※For?You§ feed. It doesn＊t matter how many followers a?university＊s account has. Instead, organic reach will heavily depend on 바카라사이트 content posted.
TikTok suggests downloading 바카라사이트 app and using it to get an understanding of which popular creative ideas might be relevant to your university. Read more about in its ※For?You§ feeds.
To guarantee 바카라사이트 reach of organic content, universities have 바카라사이트 option of boosting content from 바카라사이트ir business account with paid advertising budgets. Boosting videos can be a great way for universities to understand how viewers are interacting with?바카라사이트ir content because it is coming from an organic profile.
What kind of content resonates with university students?
This varies from individual to individual and depends on whe바카라사이트r students are looking for a university or are already enrolled at an institution.
A good mix of content that showcases student experience and tips for students 每 for example, DIY hacks, study hacks, student meal ideas and career advice 每 should do 바카라사이트 trick when it comes to engaging a broad cross-section of students.
Sign up for TikTok and about 바카라사이트 self-service TikTok Ads Manager platform.
Read part one of 바카라사이트 series.
