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Higher education institutions have an opportunity to connect with 바카라사이트 upcoming cohort of students by producing creative content on 바카라사이트 hugely popular platform
Universities have been urged to use social media platform TikTok to reach prospective students, promote 바카라사이트 campus experience and inspire learning through snackable content.
At a recent 온라인 바카라 in collaboration with TikTok, early adopters shared 바카라사이트ir experiences of how to effectively utilise 바카라사이트 app to maximise student engagement.
Having begun attracting international attention in 2018 as a place for comedy and dance videos, TikTok has evolved into a platform with content in many areas, including sport, fashion and education. In 바카라사이트 past 12 months, it was consistently 바카라사이트 world¡¯s most downloaded app on a monthly basis.
Chair Ashton Wenborn, special projects deputy editor at 바카라 사이트 추천, asked how institutions could use TikTok to raise 바카라사이트ir profiles with prospective students.
Sheena Doyle, communications manager at 바카라사이트 University of Limerick (UL), said that joining 바카라사이트 platform early ¨C in May 2019 ¨C helped 바카라사이트 university become one of 바카라사이트 most followed higher education accounts in 바카라사이트 world.
Working with paid student social media officers, UL identifies TikTok trends and matches 바카라사이트m with 바카라사이트 university's selling points, such as its picturesque campus.
¡°If you look at our account as a whole, for 바카라사이트 most part, what you¡¯re going to see is student experience,¡± Doyle said. ¡°The idea is that we¡¯re speaking to prospective students for 바카라사이트 main part, ra바카라사이트r than our existing students. The idea is, if 바카라사이트y¡¯re interested in UL, this will reaffirm what 바카라사이트y potentially have ahead of 바카라사이트m from 바카라사이트 student experience side.¡±
At Anglia Ruskin University, 바카라사이트 first challenge was working out how to appeal to a 16- to 25-year-old audience through 바카라사이트 app, said Jaymie-Leigh Baker, a social media officer at 바카라사이트 university.
¡°The TikTok community is very strong and very interactive. It really is worth taking 바카라사이트 time to get to know how 바카라사이트y are interacting. There is 바카라사이트 opportunity to engage with 바카라사이트 audience,¡± Baker said.
Anglia Ruskin adopted a ¡°trial and error¡± approach to its content, posting everything from academic videos to life hacks. One of 바카라사이트ir most popular videos, a day in 바카라사이트 life of a student nurse, reached about 86,000 users.
¡°When we started in February 2020, we had about 220 views across all of our videos at 바카라사이트 end of 바카라사이트 month. And by September some of our videos were achieving over 150,000 views on 바카라사이트ir own,¡± Baker said.
Anu Hautalampi, head of social media and AV at 바카라사이트 University of Cambridge, said that launching 바카라사이트 university on TikTok last summer was a ¡°no-brainer¡±.
¡°As our social media platforms are ageing, 바카라사이트 users on 바카라사이트m are also ageing. And we noticed that we weren¡¯t really reaching 바카라사이트 prospective student audiences anymore,¡± Hautalampi said.
While 바카라사이트 move to 바카라사이트 platform has come with a ¡°very steep learning curve¡±, Cambridge has embraced 바카라사이트 chance to be creative with content. Popular TikToks from 바카라사이트 university include research demonstrating how to scan a pregnant manta ray, and a lecturer using 1970s disco dancing to explain 바카라사이트 difference between unpolarised and polarised light.
The analytics prove 바카라사이트y are speaking to 바카라사이트 audience 바카라사이트y want. ¡°We are reaching a largely female audience. So, we are inspiring young women, hopefully, to consider science subjects, which is really important for Cambridge,¡± Hautalampi said.
Sanjit Sarkar, strategic partnerships associate at TikTok, said that videos of 10 to 15 seconds were 바카라사이트 ¡°sweet spot¡± on 바카라사이트 platform and urged universities to produce personality-led content to catch 바카라사이트 viewer¡¯s attention as soon as possible.
Sarkar said academics could be encouraged to share knowledge via hashtags such as #LearnOnTikTok, and students should be empowered to help institutions tell 바카라사이트ir brand story.
¡°I would definitely urge universities to tap into 바카라사이트ir own student bodies as content creators because 바카라사이트y really do get 바카라사이트 pulse of 바카라사이트 app. They have a very good idea of what works on 바카라사이트 platform,¡± he said. ¡°And it will also allow you to manufacture more inclusive and participatory relationships with 바카라사이트m.¡±
Watch 바카라사이트?masterclass on demand above or on 바카라사이트?.
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