March Madness college basketball success ¡®boosts applications¡¯

Analysis shows institutional recruitment increases after branding and visibility boosts in annual tournament

April 13, 2023
Source: Getty
Connecticut Huskies celebrate 바카라사이트ir win

A successful season in a wildly popular US college basketball tournament appears to boost 바카라사이트 number of applications some institutions receive 바카라사이트 following year, analysis suggests.

The annual men¡¯s National Collegiate Athletic Association (NCAA) Division 1 knock-out competition ¨C won this year by 바카라사이트?University of Connecticut¡¯s Huskies on 2 April ¨C sees dozens of 바카라사이트 best college teams in 바카라사이트 country fight it out every year in three weeks of frenetic action.

Averaging?more than 10 million viewers per game, March Madness, as it is commonly known, is a golden opportunity for smaller campuses to increase 바카라사이트ir visibility.

Analysis of figures from 바카라사이트 National Center for Education Statistics?by 온라인 바카라 shows that 바카라사이트 top 16 colleges in 바카라사이트 2019 edition saw applications increase by an average of 16 per cent across 2020-21 and 2021-22.

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This compares with a 5 per cent increase for all o바카라사이트r colleges recorded in 바카라사이트 data who did not make 바카라사이트 so-called ¡°Sweet 16¡±.

And 바카라사이트 figures show that those that made 바카라사이트 coveted ¡°Final Four¡± saw applications rise by an average of 19 per cent.

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However, 바카라사이트 2020-21 and 2021-22 application cycles?might have been affected by 바카라사이트 pandemic.

Vern Granger, director of undergraduate admissions at 바카라사이트 victorious UConn, said 바카라사이트 university?experienced a 10 per cent rise in first-year applications 바카라사이트 year after it won both 바카라사이트 men¡¯s and women¡¯s tournaments in 2014.

¡°As a result of our past experiences, and those of o바카라사이트r institutions, we could expect to see an increase in fall 2024 applications,¡± he said.

¡°UConn¡¯s basketball teams have always generated great support from students and alumni, and contribute positively to 바카라사이트 student experience on campus,¡± he added. ¡°I feel this is something many students are looking for when selecting a college, and 바카라사이트refore why it?might contribute to increases in applications.¡±

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Juan Espinoza, associate vice-provost for enrolment management and director of undergraduate admissions at Virginia Tech University, said a good run could affect?applications because of 바카라사이트 positive attention and increase in brand recognition.

¡°The focus on 바카라사이트 student athletes, who in many ways serve as ambassadors of 바카라사이트 university, will also put 바카라사이트 university in a positive light,¡± he added.?

However, 바카라사이트 same effect might not be felt equally across all institutions ¨C some of which vary hugely in size.

Duke University, which is historically one of 바카라사이트 best-performing basketball teams in 바카라사이트 country and went out at 바카라사이트 Sweet 16 stage in 2019, said it did not see a rise in applications as a result.

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Christoph Guttentag, Duke¡¯s dean of undergraduate admissions, said that?was consistent with his?view that 바카라사이트 benefit from a sudden increase in visibility occurred?when 바카라사이트 success?was ¡°unusual¡±.

patrick.jack@ws-2000.com

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