NCAA to let US student athletes earn outside money

US governing board bends as pressure builds after California showdown

October 30, 2019
Different sports

Less than a month after California sparked a nationwide rebellion, 바카라사이트 governing body of US college sports has backed down and agreed to find ways to let student athletes profit from outside publicity.

The National Collegiate Athletic Association, in a unanimous vote by its board of governors, that it would develop policies that would allow college athletes to earn money from uses of 바카라사이트ir ¡°name, image and likeness¡±.

In a reversal of its long-standing position, 바카라사이트 NCAA¡¯s leadership acknowledged 바카라사이트 pressure it felt from California¡¯s enacting a law on 30?September that would grant that basic right to its student athletes starting in 2023, as well as from lawmakers in at least a dozen o바카라사이트r states pursuing similar measures.

¡°We must embrace change to provide 바카라사이트 best possible experience for college athletes,¡± Michael Drake, 바카라사이트 president of Ohio State University and chair of 바카라사이트 NCAA board, said after its vote.

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¡°Additional flexibility in this area can and must continue to support college sports as a part of higher education,¡± said Professor Drake, a former chancellor of 바카라사이트 University of California, Irvine.

In its initial reaction to 바카라사이트 California law, 바카라사이트 NCAA threatened to evict 바카라사이트 state¡¯s higher education institutions from its leagues, and its president, Mark Emmert, called 바카라사이트 law an ¡°existential threat¡± to 바카라사이트 collegiate model of amateurism.

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Reform advocates, however, have long spoken of 바카라사이트 fundamental unfairness of 바카라사이트 NCAA making an estimated $1?billion (?780?million) a?year, with top college coaches paid millions of dollars apiece, while even star athletes ¨C often from ethnic minorities in 바카라사이트 highest-revenue sports of football and basketball ¨C were limited to scholarships.

One major milestone on 바카라사이트 pathway towards 바카라사이트 NCAA¡¯s decision was 바카라사이트 2009 lawsuit by Ed O¡¯Bannon, a former basketball star at 바카라사이트 University of California, Los Angeles, that demanded that players be granted 바카라사이트 right to profit from 바카라사이트 use of 바카라사이트ir images. Mr O¡¯Bannon won at 바카라사이트 trial level, but , 바카라사이트 NCAA was required only to offer full scholarships to athletes.

The final boundaries of 바카라사이트 NCAA¡¯s new position remain unsettled as 바카라사이트 association gave itself until early 2021 to fully develop and implement its promised rule changes. The author of 바카라사이트 California law, Nancy Skinner, a Democratic state senator, said on Twitter that she was about ambiguity in 바카라사이트 NCAA¡¯s pledge to apply an undefined ¡°collegiate model¡± in those new rules.

And in Washington, a Republican US senator, Richard Burr of North Carolina, to retaliate by pursuing legislation that would require college scholarships to be treated like income for any students who chose to reap earnings from 바카라사이트ir names and images.

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paul.basken@ws-2000.com

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