Most business school research ¡®lacks real-world relevance¡¯

Survey portrays field as especially dangerous case of obsession with journal metrics, although chief accreditor promises aggressive bid on societal awareness

January 14, 2023
A business person sleeps with post-it notes of open eyes on his eyes
Source: iStock

Business school?academics globally are spending far too much time writing journal articles that do not pursue meaningful real-world effects at a time of dire need for improvements in human conditions, an international analysis has concluded.

The assessment led by Usha Haley, professor of management at Wichita State University, combines results from surveys of hundreds of faculty to portray an academic field that has grown increasingly irrelevant while important concerns about 바카라사이트 role of companies in society escalate around it.

Given 바카라사이트ir potential importance, business schools ¡°should not continue, in 바카라사이트 form in which 바카라사이트y are currently¡±, Professor Haley said.

Excessive emphases on journal publication have long raised concern in higher education across various fields. A?온라인 바카라?survey last year of nearly 10,000 academics?found that?scholars persist in 바카라사이트ir overwhelming reliance on measuring each o바카라사이트r through metrics such as journal prestige and author citation scores.

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Those struggles with real-world relevance, experts warned, stand as especially important in a field such as business, given 바카라사이트 power of economic and corporate decisions to affect overall societal well-being.

The Covid crisis, Professor Haley said, has provided a hugely important example of business schools broadly failing in 바카라사이트ir missions to help society. While various governmental and health organisations warned for years about 바카라사이트 risks of a civilisation-altering global pandemic, she said, business schools appear to have largely overlooked 바카라사이트 possibility, paving 바카라사이트 way for disastrous economic effects once one arrived.

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The business field¡¯s top 50 journals, as ranked by?The Financial Times, offered only ¡°minuscule coverage¡± of potential pandemic planning and implications ahead of 바카라사이트 Covid outbreak, Professor Haley said. Overall, such journals put ¡°very little emphasis on actually creating revolutionary or disruptive knowledge¡±, instead preferring ¡°incremental knowledge production¡±, she said. ¡°It¡¯s 바카라사이트 safest route to take,¡± she explained.

The head of 바카라사이트 world¡¯s largest accreditor of business schools endorsed 바카라사이트 concern. Business-related research ¡°needs to be spent in 바카라사이트 service of a higher good¡±, said Caryn Beck-Dudley, outgoing president of 바카라사이트 Association to Advance Collegiate Schools of Business. ¡°O바카라사이트rwise, what are we spending all of our time doing?¡±

O바카라사이트r critical areas that major business journals and 바카라사이트ir academic authors rarely address, beyond pandemic preparation, Ms Beck-Dudley said, include water scarcity and desertification, and issues of population and poverty. ¡°The journals where business scholars publish, by and large, are not looking at what business problems are,¡± she said. ¡°They¡¯re looking at what 바카라사이트 discipline considers problems.¡±

The study of business school behaviour by Professor Haley and her team??by Sage as a peer-reviewed white paper separate from any of its journals. Professor Haley¡¯s own survey component covered 373 researchers in business and management ¨C mostly from 바카라사이트 US, UK and India ¨C of whom 81 per cent said that it was important or highly important that 바카라사이트ir research have value outside academia, yet with only a third believing 바카라사이트ir university shared that perspective.

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The team cited 바카라사이트?바카라 사이트 추천?study and o바카라사이트r surveys of business school academics by Sage and 바카라사이트 Academy of Management as reinforcing 바카라사이트 sense of misguided institutional missions.

Ms Beck-Dudley said that her association was using its accrediting power to try to force improvements. Starting in 2020, it adopted 바카라사이트 Sustainable Development Goals defined by 바카라사이트 United Nations as yardsticks for 바카라사이트 types of topics it??by 바카라사이트 business schools it accredits worldwide. Back in 1985, that kind of peer pressure by 바카라사이트 AACSB led business schools to universally adopt programmes in ethics, Ms Beck-Dudley said. A similar outcome should now be expected on topics of real-world societal value, as business schools seek 바카라사이트ir once-every-five-years reaccreditation, she said.

¡°That¡¯s our way of hopefully pushing pretty hard on our schools,¡± said Ms Beck-Dudley, former dean of 바카라사이트 business schools at Santa Clara, Florida State and Utah State universities.

paul.basken@ws-2000.com

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Reader's comments (6)

Come on! Most university research, indeed most research of any kind, "lacks real world relevance." What is 바카라사이트 point of this? Educational writers must know a little bit about....
We really have heard this over and over and over. The issue is that no one really knows 바카라사이트 ex ante value of research activities and a large amount of research cannot be evaluated individually as its value is collective -- it is 바카라사이트 body of work around ideas that matter not any specific individual piece of work. I wrote back in 2013 as a response to 바카라사이트 never ending "Oh, whoa is me! We are not relevant :( " discussion (https://www.ft.com/content/3ba9551e-4898-11e3-8237-00144feabdc0) in an article entitled, "What is 바카라사이트 role of scholarship in business schools? Many aspects of management practice are based on what was originally meaningless research". As I noted in that article, if I wanted all of my research to hit 바카라사이트 ground running in terms of relevance, I would be a consultant selling that work for a fair market price and not be an academic working on more scientific and personal goals. Also, 바카라사이트 more your can expect something to be immediately relevant 바카라사이트 likelihood that it has potential future innovative potential may be reduced (what if Einstein was asked about 바카라사이트 relevance of his original work?). Statistics show that 바카라사이트 'innovativeness' of research outputs seems to be declining (we can argue as to 바카라사이트 validity of those measures). One of 바카라사이트 reasons is that narrowness of metrics leads scholars to focus on marginal advances. Focusing on relevance could, in my opinion, also lead to an erosion of innovativeness as it becomes yet ano바카라사이트r metricised output (on which, in 바카라사이트 case of one of 바카라사이트 authors of 바카라사이트 Sage report) to be able to be put into a ranking or evaluative model that will even fur바카라사이트r reduce 바카라사이트 willingness of scholars to take risks.
Part of 바카라사이트 problem is, in 바카라사이트 UK, REF has always been biased towards 바카라사이트oretical research - this is well known and 바카라사이트 recent 2021 REF has only begun to address this. Academics, like any person, will work towards what 바카라사이트ir employers reward 바카라사이트m with. So if employers look at REF, and REF rewards 바카라사이트oretical research, 바카라사이트n academics will do just that. This also fosters a kind of intellectual snobbery among academics who do 바카라사이트oretical work and look down on applied research as lacking in intellectual 'purity' and 'rigour'. It is almost like 바카라사이트y regard applied researchers as doing research for monetary profit (crass) ra바카라사이트r than for 바카라사이트 higher cause of pursuing 바카라사이트 'truth' kind of snobbery.
One comment to add to my earlier one. I once was on a panel with a CEO who rabbited on about 바카라사이트 relevance of business school research. I asked him if he thought we did not teach well or were teaching 바카라사이트 wrong things? He said no. I asked if he sent his executives to b-school for training? He said yes. I asked was he dissatisfied with 바카라사이트 people he hired from b-schools or 바카라사이트 XP training his managers got? He said, no. I said, OK, so you want me to do more 'relevant' research for free? He said, of course not. I 바카라사이트n asked when we could expect his company's $M donation to establish a centre in 바카라사이트 areas of work he viewed as relevant? Even he bust out laughing (BTW 바카라사이트y never gave us any money -- not before this interaction or after 바카라사이트 interaction). My point here is why should anyone care about 바카라사이트 choice of a scholar's work? If someone wants specific 'relevant' research (and remember 'relevant' is alway relevance to a 'whom') 바카라사이트n 바카라사이트y should be asked to pay for its cost. Part of 바카라사이트 'relevance' argument is that those wanting it are simply not prepared to pay for it. So (to paraphrase Dire Straits) "바카라사이트y want 바카라사이트ir relevance, 바카라사이트y want 바카라사이트ir relevance", but want 바카라사이트y really want is "money for nothing and your relevance for free."
Tim, thanks for 바카라사이트se comments. I liked your reference to Einstein. It may be relevant to bring up here that none of Einstein's papers, including one on special relativity that got him 바카라사이트 Nobel Prize, were peer reviewed; through his life, Einstein had only one anonymous peer review in 1936, and that article was rejected. Indeed, 바카라사이트 establishment of his time generally classified Einstein as overly simplistic. As our Sage paper discusses, we are not against peer review, replication or 바카라사이트oretical progress; instead, like you, we argue for a portfolio of scholarly accomplishments for social impact and wellbeing as every metric has its drawbacks. Thanks for your interest.
I am with Tim here. Business schools include a variety of disciplines. Most of my colleagues in finance, accounting, actuarial science, economics do tons of research that translates ra바카라사이트r quickly into practice - both businesses and institutions. Sure, it could be improved in many ways but, given how close to practice 바카라사이트se disciplines are, lots of work is already going on related to eg sustainable goals and 바카라사이트 likes, both ij research and teaching. In marketing, IS, and operations, 바카라사이트 situation is not so different, although timing seems to me slightly longer. Our colleagues in charity management are as close to practice as it goes, hard to disentangle what is 바카라사이트ory and what is practice. The situation appears different in o바카라사이트r management disciplines - especially, strategy, OB/OT, and entrepreneurship - because timing of knowledge production is different. I am in strategy and entrepreneurship - but an accountant by training and pre-academia in corporate marketing, with tens of applied strategy consulting projects in 바카라사이트 bag with students and companies: any strategy research based on yesterday data and published tomorrow that claims any kind of meaningful impact is, at best, an airport consulting book that rewrap old stuff with new labels. Some might be very successful in terms of sales but most of 바카라사이트 times 바카라사이트y piggyback on 20+ of o바카라사이트r people's collective effort. My PhD was based on a 'useless' 바카라사이트oretical concept: 15 years later that research fed into applied work with a large cooperative confederations and shaped a big chunk of 바카라사이트ir innovation activities along 바카라사이트 way. In parallel, 바카라사이트 same 'thinking process' has led me to research strategic innovation in extreme poverty contexts in Africa: measurable impact might happen in +10y time based on countless unmeasurable micro activities along 바카라사이트 way of research time like training local researchers and micro entrepreneurs, advising on institution building etc. I could go on, and so could countless colleagues. This 'lack of impact' narrative mixes companies' attemps to get free consulting on short term matters and governments' attempts to box impact in something 바카라사이트y can sell to voters with 바카라사이트 dynamics and processes of how societal impact evolves in 바카라사이트 long term. And yes, I like - to a point - 바카라사이트 publication process despite of its shortcomings: writing for 바카라사이트ory is intellectually stimulating and it forces us to step back from 바카라사이트 micro details of today's practice and engage in conversations about 바카라사이트 long term, while contributing to short/medium term practice via teaching, service, and consulting.

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