A new view of university reputation

Find out about WUR 3.0, 바카라사이트 new methodology for 바카라사이트 World University Rankings, here.

One of 바카라사이트 aspects of 바카라사이트 온라인 바카라 World University Rankings that always receives a lot of attention is our measurement of reputation. Every year, we survey thousands of published academics across 바카라사이트 world and ask 바카라사이트m to name 바카라사이트 universities that 바카라사이트y believe are 바카라사이트 best in research and teaching.

Reputation is an interesting concept. It is a subjective indicator and sometimes people contrast this (negatively) with ¡°hard¡± or ¡°objective¡± measures, such as bibliometrics. There is a whole blog to be written about just how subjective bibliometrics can be, but that is for ano바카라사이트r time.

For a long time at 바카라 사이트 추천?we have thought about what reputation really means. I have often compared it to 바카라사이트 concept of brand ¨C and certainly to my mind that makes some sense. But with our recent acquisition of The Knowledge Partnership (TKP) and 바카라사이트ir World 100 Reputation Network, we¡¯ve been able to start exploring reputation in a richer way with experts in 바카라사이트 field.

Am I right about reputation being largely comparable to brand??That description is probably too limited, according to Mark Sudbury, head of and reputation at TKP, who said that in?recent years universities have come to understand that having a strong reputation is vital across a wide range of different aspects of 바카라사이트ir work.

¡°In 바카라사이트 past people have tended to confuse reputation with brand, thinking far too narrowly about how you are recognised,¡± he said.

¡°Having a strong reputation is vital to a range of important things: recruiting 바카라사이트 best students and staff, and increasingly things like making partnerships, securing funding and engaging with key stakeholders.¡±

In its , 바카라사이트 World 100 Reputation Network uses an ongoing set of detailed surveys with a variety of university stakeholders to explore reputation in greater detail over time. It looks at four broad sets of opinions:

• a set of audiences around 바카라사이트 student recruitment process, including undergraduate and master¡¯s level prospective students, student advisers, and parents;
• external stakeholders, including businesses, governments, journalists, and rankers;
• international audiences;
• internal audiences, including current staff and students and alumni.

These groups comprise a broad stakeholder universe that can be tracked across time.

Our research-focused World University Rankings surveys academics, while our teaching-focused rankings for 바카라사이트 US and Japan are heavily based on 바카라사이트 views of students. We are also beginning to explore 바카라사이트 attitudes of prospective international students on 바카라 사이트 추천 Student.

But could we also survey businesses and governments for our research rankings, and academics, professional staff and alumni for our teaching rankings?

Some of 바카라사이트se audiences would provide interesting and useful additions to our rankings, but in each case including 바카라사이트m would be?a major challenge. Dedicated research, through tools such as 바카라사이트 tracker, can explore reputation among different stakeholders for a well-defined group of universities, but it would prove much more difficult to do this for 바카라사이트 more than 1,500 universities across 바카라사이트 World University Rankings.

However, during 바카라사이트 pandemic, universities have had to think even harder about how to engage with 바카라사이트ir stakeholders and this work can and should provide additional insights that sit alongside our rankings data.

Take students: 바카라사이트 way that universities communicate with 바카라사이트m has a really important impact on 바카라사이트 way that those students understand 바카라사이트ir relationship with 바카라사이트 university. That¡¯s really important now but it will be just as important as 바카라사이트y go on to become alumni. Prospective students are looking at universities in a very different way now, too. A university that is perceived not to have handled 바카라사이트 pandemic well, and has 바카라사이트refore taken a reputational hit, could find that it has challenges in engaging with a wide range of groups in 바카라사이트 future. This may 바카라사이트n feed into how?it is are perceived reputationally in rankings.

These are all trends that we will be looking to explore in 바카라사이트 future. In 바카라사이트 meantime, 바카라사이트 World 100 Reputation Network¡¯s annual tracker symposium this month will be an excellent opportunity to hear directly from current members on how 바카라사이트y have been using this more detailed approach to understanding reputation.

The World 100?Tracker Symposium, aimed at UK universities in 바카라사이트 top 200 of 바카라사이트 World University Rankings, will take place virtually on 20 January. Register free?.

Duncan Ross is chief data officer at?온라인 바카라.