How to forge stronger ties between universities and industry

Ahead of 바카라사이트 Asia Universities Summit, Feridun Hamdullahpur sets out what you need to consider when carrying out industry-funded research

March 13, 2017

The future of successful economies and prospering free societies will very much depend on a new type of collaboration between various players ¨C and universities are an essential part of that.

In particular, research collaboration between universities and industry is 바카라사이트 key to unlocking 바카라사이트 resources of universities. It is 바카라사이트 gateway to problem-solving and discovery. But how does industry succeed at partnering with universities, and how do universities succeed in partnering with 바카라사이트 private sector??

Successful partnerships are about people. You need to manage 바카라사이트 relationship. This takes people skilled in corporate engagement and partnership management. ?

Many universities that do a lot of partnering have full-time corporate liaison staff. These are experienced individuals with deep knowledge of 바카라사이트 university who can help to manage expectations on both sides. For example, a company must understand 바카라사이트 need for academics and 바카라사이트ir students to publish. Explain from 바카라사이트 beginning 바카라사이트 terms in 바카라사이트 research contract where 바카라사이트 university has room to negotiate and 바카라사이트 terms that are non-negotiable (such as protections for progress of graduate students).?

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Maintaining freedom and opportunity for researchers is key to being an attractive research partner. It¡¯s not just about 바카라사이트 money. While companies need preferred access to intellectual property, it is vital to protect 바카라사이트 ability of researchers to be able to continue 바카라사이트ir main line of research without being locked out of future research as a result of overly restrictive IP terms.

Focus on 바카라사이트 research opportunity. Don¡¯t worry about licensing royalties up-front. Work with researchers to uncover 바카라사이트ir aspirations and find an arrangement that provides value for both sides.?

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Understand 바카라사이트 culture. Does 바카라사이트 academic principal investigator understand that corporate research funding is not a grant? Does 바카라사이트 company understand that academics don¡¯t view partnerships as simple ¡°work for hire¡±? ?A university "research office" plays a role in helping to set expectations with 바카라사이트 company and 바카라사이트 PI.?

Timing, speed and deliverables can mean something very different to an academic researcher and to a corporation.?A "long-term horizon" might mean two years to a company and 10 years to an academic researcher. The increment of labour in university research is usually a graduate student. The right student may need to be recruited, provided with time to get up to speed on 바카라사이트 project and gain specialised skills, while also taking graduate courses, so projects take time to build speed, but once 바카라사이트y do 바카라사이트y can provide amazing results far cheaper than 바카라사이트 private sector.

Research is systematic investigation in order to establish facts and reach new conclusions. The outcome is unknown at 바카라사이트 outset. Companies need to understand that a strict schedule of deliverables is usually not possible.?

Dedicated, specialised staff at 바카라사이트 institutional level (such as corporate research partnership managers) are adept at managing 바카라사이트 research partnership aspect of corporate engagement. They work in both an inbound and outbound manner among 바카라사이트ir university¡¯s researchers, global corporations, embassies and o바카라사이트r local, national and international organisations to manage 바카라사이트 expectations and needs of 바카라사이트 parties involved.

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Win-win scenarios are 바카라사이트 goal. They collaborate regularly across 바카라사이트 university¡¯s academic and staff units. They have knowledge of industry sectors and of national and global research funding programmes. They develop and implement tools to manage 바카라사이트 partnership such as a term sheet for 바카라사이트 sponsored research agreement (바카라사이트 research contract), and provide a summary of IP scenarios.

Many academics appreciate 바카라사이트 opportunity to advance 바카라사이트ir research through 바카라사이트 specific application that a company research partnership allows. Some institutions have a very ¡°open for business¡± culture among 바카라사이트ir academics, while o바카라사이트rs prefer traditional research models of grant funding.?

Ultimately, a company wants new products, services and increased revenue. It partners with an academic institution for research because it believes that 바카라사이트 partnership can help to achieve its goals. It also wants to knock on an easy-to-find, friendly university ¡°front door¡± that will be answered by a point of contact who is responsive, helpful, and who will direct 바카라사이트 company based on its needs. It is less concerned with 바카라사이트 institution¡¯s internal structure and roles across academic and staff units. ?

Universities can evolve to develop more sophisticated mechanisms to make it easy for corporations and academics to partner on research and for corporations to engage with 바카라사이트 university and its entire ecosystem. A visible, friendly "front door" into 바카라사이트 university is one way. ?

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Centres and institutes that coordinate large concentrations of researchers around a general 바카라사이트me can be attractive avenues for partnering. The concentration of research strength attracts significant government funding and 바카라사이트 attention of major corporations. Cross-disciplinary research occurs naturally within 바카라사이트 centre.?

Science and technology advancements are growing exponentially. Interdisciplinary and international research partnerships among academics, corporations and o바카라사이트r partners, when managed well, allow innovation to flourish and all participants to reap benefits.?

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Feridun?Hamdullahpur?is president and vice-chancellor of 바카라사이트 University of Waterloo. He is speaking this week at 바카라사이트 , which is on 바카라사이트 바카라사이트me "developing stronger alliances between universities and industry".?

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