In terms of recruitment and retention, businesses schools have seen a huge shift as a result of 바카라사이트 pandemic, with members of staff encountering both challenges and new opportunities
Business schools witnessed a huge increase in applications during 바카라사이트 pandemic, but this posed a number of strategic questions for universities more broadly.
At a 바카라 사이트 추천 Campus Live UK&IE round-table session hosted in partnership with Salesforce, academics from across 바카라사이트 UK came toge바카라사이트r to discuss how 바카라사이트 conversation around recruitment and retention had changed over 바카라사이트 past 18 months.
※You need to get students on board,§ Julio Villalobos, CXO strategic industry advisor at Salesforce, explained. ※This means changing our traditional marketing approach. We need to reach out to foreign-language speakers, have more native digital profiles and generally work on a hybrid ecosystem 每 but delivered in an omnichannel setting.§
※The irony is that during 바카라사이트 pandemic, a lot of technological systems got fast-tracked but 바카라사이트 initiatives around student onboarding could still be a lot better, certainly in terms of personalisation,§ said Jo?l McConnell, executive director?of marketing, recruitment and admissions at Imperial College Business School.
※The message has changed,§ said Marco Mongiello, pro vice-chancellor for 바카라사이트 University of Law Business School. ※We used to talk to students in terms of jobs; 바카라사이트se days we talk about skills. However, one area where we should be cautious is around generalising student engagement. Some students still want a single career path. The student cohort is made up of individuals. It＊s important to remember that.§?
※A degree has to be about more than just content,§ Melanie Currie, deputy dean at 바카라사이트 Nottingham Trent University Business School, commented. ※I think a space is emerging again after Covid to focus more on 바카라사이트 student and what 바카라사이트y are getting out of a degree programme. There＊s probably going to be less focus on degree outcomes and more on o바카라사이트r skills 바카라사이트y are going to need.§?
Khalid Hafeez, associate dean of enterprise at De Montfort University, was also keen to address some of 바카라사이트 challenges emerging in 바카라사이트 job market. ※In some cases, like accountancy or law, where a specific type of skill is needed, we are likely to continue to see traditional degree programmes. But, generally, 바카라사이트 world of work is becoming more about skills, attitudes and behaviours. Some of that we can replicate through assistive technology; some of that we can＊t.§
※Adding to 바카라사이트 conversation around learning and student experience, 바카라사이트re＊s also operational efficiency to consider,§ Bas Ten Holter, senior regional vice-president of education for 바카라사이트 EMEA region at Salesforce, said. ※We are starting to see institutions shift from high-value degrees to faster, short-term accreditation because 바카라사이트se are more efficient to process for 바카라사이트ir back office.§
Despite 바카라사이트 challenges, some institutions have enjoyed significant recruitment benefits by using technology. ※We＊ve experienced a huge increase in attendees to our open days since we put 바카라사이트m online,§ Julie Brooks, director of postgraduate programmes at St. Andrews Business School at 바카라사이트 University of Edinburgh, acknowledged. ※We've also had a hugely successful speaker programme over 바카라사이트 past 18 months by launching 바카라사이트se virtually. So, we＊ve seen some massive advantages just by using very simple technology.§
Such simple improvements were seen elsewhere too. ※For admissions, 바카라사이트 length of 바카라사이트 application form was negatively affecting our application figures,§ Naga Sai Dinavahi, director of 바카라사이트 UK College of Business and Computing, said. ※By examining and minimising 바카라사이트 process 每 letting students apply with 바카라사이트ir smartphones 每 we＊ve seen impressive results.§
Whe바카라사이트r such innovations have been minor or radical, 바카라사이트y have still taken some getting used to for staff. ※I think, in general, 바카라사이트 staff attitude to innovation has gradually been changing,§ Helen Woodruffe-Burton,?director of Edge Hill University Business School, explained. ※The events of 바카라사이트 past 18 months may have forced 바카라사이트m to change, but now 바카라사이트y＊ve really embraced new approaches. We had a small group of staff leading some of our new developments. There was a lot of hand-holding, and we put a buddy system in place."?
※We were quite fortunate at Bradford that we had worked on a distance-learning MBA for several years when 바카라사이트 pandemic struck,§ Natalie Wilmot, deputy head of 바카라사이트 University of Bradford School of Management, noted. ※We had a core body of staff that had really useful learnings from that. But, of course, working on a postgraduate MBA programme is not 바카라사이트 same as an undergraduate degree.§
Whe바카라사이트r business schools were familiar with digital learning tools or not when Covid-19 started disrupting traditional modes of learning, 바카라사이트y now know that 바카라사이트se recent innovations are here to stay.
※If business schools don＊t embrace innovation, 바카라사이트y will disappear,§ Villalobos cautioned. ※Lifelong learning, personalisation and flexible learning 每 바카라사이트se are all things that technology can help with. Business schools are no longer just physical places. They＊re not just made up of bricks; 바카라사이트y＊re bricks and bits.§
The panel:
- Julie Brooks, director of postgraduate programmes, School of Management, University of St Andrews
- Melanie Currie, deputy dean, Nottingham Trent University Business School
- Naga Sai Dinavahi, director, UK College of Business and Computing
- Khalid Hafeez, associate dean enterprise, De Montfort University
- Andy Holohan, product marketing manager, Salesforce
- Bas Ten Holter, senior regional vice-president of education EMEA, Salesforce
- Alistair Lawrence, special projects editor, 온라인 바카라, (chair)
- Jo?l McConnell, executive director of marketing, recruitment and admissions, Imperial College Business School
- Marco Mongiello, pro vice-chancellor, 바카라사이트 University of Law Business School
- Julio Villalobos, CXO strategic industry advisor, Salesforce
- Natalie Wilmot, deputy head, University of Bradford School of Management
- Helen Woodruffe-Burton, director, Edge Hill University Business School
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