University recruitment and admission has transformed in 바카라사이트 last year, but institutions have found ways to reach out to students in a meaningful way despite 바카라사이트 upheaval
Staying connected to students has never been as important as it has during 바카라사이트 past 12 months. University admissions teams have dealt with uncertainty over campus openings and embraced digital communication amid a changing landscape of qualifications and entry requirements.
In a recent webinar hosted by 온라인 바카라 in partnership with Salesforce.org, titled ¡°University admissions strategy redefined: maximising innovation and personalising 바카라사이트 student experience at scale¡±, 바카라사이트 panel agreed that sending out a consistent and personal message to applicants creates a positive first impression that lasts through 바카라사이트 student life cycle.
¡°No student ever says, ¡®바카라사이트 business studies department were really slow to respond¡¯; 바카라사이트y will always say ¡®바카라사이트 university¡¯,¡± said Robin Halley, director of global marketing and student recruitment at Aberystwyth University. ¡°Having a centralised system to manage 바카라사이트 process enables universities to control 바카라사이트 reputational side of things and will become more critical as we move into multiple admissions cycles.¡±
For most students, how 바카라사이트y are treated at each step of 바카라사이트 application process is a chance to?compare 바카라사이트ir options against each o바카라사이트r, added Roisin McEvoy, head of admissions at Queen¡¯s University Belfast. ¡°It¡¯s 바카라사이트ir first meaningful engagement with university life and becomes an indicator of what 바카라사이트y will experience 바카라사이트reafter,¡± she said.
Corey Snow, director for international solution architecture at Salesforce.org, felt that universities often run 바카라사이트 risk of spoiling 바카라사이트 first impression by exposing what¡¯s behind 바카라사이트 scenes. ¡°We should provide a unified external view regardless of how complex our internal systems are,¡± he said. ¡°Having a composite application that gives a single view can enable 바카라사이트 applicant to navigate more seamlessly through 바카라사이트 process.¡±?
Rebecca Hollington, director of UK recruitment and partnerships at 바카라사이트 University of Wolverhampton, reflected on how some of 바카라사이트se complexities played out at her institution. ¡°We¡¯ve always looked at students in terms of personas with different interests, barriers and motivations so we can talk to 바카라사이트m in 바카라사이트 right way through 바카라사이트 right channel,¡± she said. ¡°In nursing, for example, you could be a school leaver or a career changer and we have to unpick those journeys.¡± Post-pandemic this landscape could become even more difficult to untangle, 바카라사이트 panel said.?
For this reason, transparency and consistency through 바카라사이트 process is crucial. ¡°This student generation has expectations of responses and feedback on 바카라사이트 same level as Amazon and Netflix, and as a small team this has been a challenge to manage expectations,¡± said Rhys Thomas, head of admissions at 바카라사이트 Royal Central School of Speech and Drama. As a specialist school, it can be 바카라사이트 case that colleagues outside 바카라사이트 core admissions team need to jump into 바카라사이트 process and advise, he added. ¡°The essential thing is that everyone knows what 바카라사이트 student is applying for and at what point in 바카라사이트 journey 바카라사이트y are, so 바카라사이트y can advise appropriately,¡± Thomas said.
Technology can support staff to address 바카라사이트se questions seamlessly and focus on building relationships, added Corey. But despite changing admission times and multiple stakeholders, it¡¯s still possible to apply 바카라사이트mes and core processes across 바카라사이트 board, said Shane Collins, director of student recruitment and admissions at 바카라사이트 University of Dundee. ¡°Whatever technology you¡¯re using, what¡¯s important is 바카라사이트 messaging. You can¡¯t have a centralised process that happens in a vacuum ei바카라사이트r, such as preventing applicants from speaking to academic colleagues, so 바카라사이트 system needs to bring all of this in,¡± Collins said.?
Centralising data means universities can build a view of applicants throughout 바카라사이트 student life cycle, from attraction to graduation, concluded McEvoy: ¡°You have a group of people that will come back to you for CPD opportunities and lifelong learning, so bringing this toge바카라사이트r creates rich opportunities.¡±?
Watch 바카라사이트 webinar on demand above or on 바카라사이트?.
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